Secret Project

Madonna recruits Katy Perry to curate #artforfreedom

Madonna has recruited Katy Perry to guest curate her Art of Freedom project.

The popstar pair will work together to pick a winner for the online competition, which will see artists submit videos, music, poetry and photographs to best express their take on freedom.

The victor will then be awarded a $10,000 grant to a nonprofit organisation of their choice, with Madge and K-Pez working together to select an artist 'whose creative expression demonstrates a unique view of the fight for human rights', Billboard reports.

Speaking of her new role, the Unconditionally singer said: 'I am so fortunate to have the freedom to express myself through music. Now I'm calling all of my incredibly creative KatyCats to use their talent to show Madonna and me how they express their freedom.'

Perry added: 'I believe that 2014 can be a year of great social change. Together we can all stand up for Human Rights. Join the conversation, and let your art be your voice.'

Madonna noted: 'Art can change the world, but first it needs to be seen and heard. Katy Perry and I are asking you to be that voice and show us how you define freedom in 2014. This will be a year of monumental changes for human rights, and we want you to be a part of that change. Let us hear from you.'

US illusionist David Blaine was last month's guest curator, with the Art of Freedom project first launching in September 2013.


Art For Freedom Special Designs Available on Studio App

The Studio app, which is a brand new design tool that allows you to create and share your own designs to your favorite social networks, has teamed up with Madonna to offer an exclusive #ArtForFreedom design pack you can now share with your friends and the rest of the world! This design pack contains over 50 designs people can put on top of their photos. They include quotes, icons, and sayings that Madonna believes in.

Download the app for free from iTunes now and start spreading the word!

If you already have the Studio app, you can download the 'Art For Freedom' pack here: studiolink://pack/9JYnIoHEyw

Join Madonna today for #ArtForFreedom curation

Don’t forget to join Madonna for a special #ArtForFreedom live curation, which is now set to take place on her official Tumblr at 4:30pm EST this Wednesday 13 November.

You can still submit your art work by visiting

You can also ask Madonna Art For Freedom related questions, some of which she will answer that same day. To do so, go to


Madonna And Tumblr To Hold #ArtForFreedom Curation

Madonna’s Art For Freedom initiative has joined with Tumblr for the month of November to collectively curate a new collection of entries from their community of visual artists. On November 12, Madonna will conduct a live curation on Tumblr of entries and will continue to review submissions all month. The best work of art, photography, video or poetry chosen by Madonna from the November entries will receive a $10,000 grant, which will go to a nonprofit organization or project of the winning artist’s choice. All projects must be focused on a social justice issue and exemplify the values of Art For Freedom.

To submit art work, artists can go to: and click the 'submit your art for freedom' button. The final winner will be announced in early December.

First Winner Named in Madonna’s ‘Art for Freedom’ Project

Madonna announced on Sunday the first winner in the Art for Freedom online competition that she and Vice, the Canadian culture magazine, have established to encourage visual and video artists, photographers and poets to create works that focus on social justice. Madonna has also expanded her partnerships in the project to include the social website Tumblr.

The winner, Lesmack Meza Parente, from Mazatlan, Mexico, produced 'El Gran Dictador,' a video mashup using the emotional closing speech from Charlie Chaplin’s film 'The Great Dictator' (1940) and contemporary images that provide a modern interpretation of Chaplin’s humanistic plea. Madonna will give a $10,000 grant to a nonprofit organization to be selected by the winning artist, and there will be one prize each month for a year. (Mr. Parente’s choice of organization has not yet been announced.)

Madonna began the project in September, when Vice presented the premiere of 'Secretprojectrevolution,' a stark, black-and-white film about intolerance, violence and apathy that she made with the photographer Steven Klein, as well as a 40-minute interview about the film. (Both are on YouTube.) At the time, she invited viewers to submit works through her 'Art for Freedom' website, although she is now moving the submissions for the project to Tumblr.

Madonna plans to present some of the entries on Tumblr on Nov. 12, with her own live commentary. The next winner is to be announced in early December.

From The New York Times / Arts Beat

Madonna's live #artforfreedom curation on Twitter today

Madonna tweeted this picture from her @Madonna twitter account reminding fans about her live art curation taking place later today - submit your work using #artforfreedom

Madonna To Do First Ever LIVE ART CURATION On Twitter

This Tuesday, October 8th at 4:30PM EST Madonna will host a 'live art curation' accepting and providing input on artistic submissions for the #ArtForFreedom movement.

Madonna and VICE created this platform to give people around the world an opportunity to answer the question: 'What Does Freedom Mean To You?'. Madonna and Steven Klein premiered their project #SecretProjectRevolution to the world last week, as the first submission for the #ArtforFreedom platform.

Now, it's your turn.

The Twitter community is invited to submit images, videos, music and poetry by including #ArtForFreedom in their tweet expressing their personal meaning of Freedom and Revolution. Submissions will begin Friday, October 4th to be part of the 'live curation'.

Madonna will be curating the submissions in real-time via her official account Join the revolution!

For more information on Art For Freedom go to

Madonna talks to Anderson Cooper about art and life

Madonna wants you to start a revolution. The superstar spoke to CNN's Anderson Cooper on Thursday about her new project, Art for Freedom. With it, she is inviting fans to submit original video, music, poetry and photography to fight oppression, intolerance and complacency through art.

Through Art for Freedom, she explains, 'We have created this platform to give people around the world an opportunity to answer the question: 'What does freedom mean to you?''

'I'm encouraging other people, whether they're professionals or not, to use their creativity to express themselves, to get a conversation going, to get the party started, really,' Madonna told Cooper.

In September, Madonna revealed what was then only known as #secretprojectrevolution in 10 cities, including Los Angeles and New York City. Those in attendance were treated to a 'call to action' film the singer created with photographer Steven Klein, in partnership with VICE Media and BitTorrent.

Cooper caught up with a relaxed Madonna, who joked that she was suffering from post-traumatic stress disorder after a grueling workout. But the artist was clearly passionate about the subject and even asked her son Rocco to wait a moment while the interview ran long.

Cooper and Madonna had a wide-ranging conversation, touching upon her favorite quote from author James Baldwin ("I don't separate the human spirit from the artistic spirit") to what ever happened to that Boy Scout uniform Madonna wore to the GLAAD awards earlier this year. (Each of her kids claimed an article of clothing, but 'I kept the combat boots,' Madonna said. 'I'll need those for my revolution.')

Here are some highlights from the interview:

Anderson Cooper: I've heard you call this project the most important thing you've done, besides raising your children.

Madonna: Yes. Obviously, I feel a great sense of responsibility being a good parent and raising my children. I don't take that job very lightly. Who they are, what they become and what they contribute to the world is very important to me. No slacking in that area, thank god, but the same goes with this film. I've put in I don't know how many man hours, I've poured my own money into it. Steven Klein has done the same.

We've done it for no financial gain, (and) also not to promote any product in particular. The only reason we're doing this is because we want to shed light on subjects that need to have light shed on (them). I do see that the world that we live in is collapsing to a certain extent, and civilization as we know it is caving in on itself.

I believe that we are at a very low level of consciousness, and we do not know how to treat each other as human beings. We are caught up in our own lives, our own needs, our own ego gratification. I feel a strong sense of responsibility in delivering that message.


Madonna Announces Art For Freedom Grants Program

Madonna has announced a grants program in coordination with Art For Freedom, the global digital initiative designed to fuel free speech, to address, respond and protest persecution around the world.

Madonna kicked off Art For Freedom on September 24, 2013 by posting Secretprojectrevolution, a 17-minute video she created with Steven Klein. The film - 'a call to action' - originally premiered on Vice and remains downloadable on Bit Torrent. Artists are encouraged to submit their own work on in the form of video, music, poetry or photography to express their personal meaning of freedom and revolution.

As part of the Art For Freedom initiative, Madonna has launched a grants program to support individuals and organizations working to advance social justice. Over the course of the next year she will select one artist each month whose creative expression helps fight oppression, intolerance and complacency. Madonna will award $10,000 to a nonprofit organization or project of the winning artist's choice. All projects must be focused on a social justice issue and exemplify the values of Art For Freedom.

Madonna will select the winning submission each month with the help of a guest curator beginning with Anthony Kiedis of the Red Hot Chili Peppers.

'I want to help give a creative voice to those who have been silenced and denied their human rights. Art for Freedom is a platform that gives artists a chance to define freedom through their art. We have already received many incredible submissions. I am inviting all people to express their thoughts on the subject of freedom whether it's describing specific persecution they have experienced, sharing how their rights have been violated and / or sharing their ideas creatively regarding fighting injustice,' commented Madonna.

Art For Freedom, launched in partnership with Vice, received over 1000 submissions in the first 48 hours of its inception. These submissions and the ones that follow will become part of the Art For Freedom platform and will be eligible for the Arts For Freedom grants program. Contributors can join the project by uploading original artwork at or tagging original posts #artforfreedom.

From PRNewswire Press Release

Fan Reports: #secretprojectrevolution screenings

Many madonnalicious readers attended one (or more) of the #secretprojectrevolution screenings that took place around the world on Monday and Tuesday nights.

Here is a shot from the screening in West Hollywood (N La Peer Dr) on Sept 23. There were about 100 people there and it was a huge success! Such an incredible experience!! - Peter S

This is the secret project in NYC, there were around 300 people on 31 street and then at 11 pm most of the people met outside MOMA again, here are the pictures that I wanted to share it with you guys. - Diego P

Location #1 for the projection of the secret project in the gritty neighborhood close to the tenderloin in San Francisco. - Trina H

I was at the Tel Aviv for the premiere of the SecretProject. Report and pictures on my blog at - Kristóf S

Madonna Launches #secretprojectrevolution

Madonna performed for a star-studded crowd in New York City on Tuesday night as she launched a new Internet project.

Stars including Lindsay Lohan, Zachary Quinto and Madonna's ex-husband Sean Penn turned out for the launch of the singer's Art For Freedom initiative, which encourages members of the public to submit 'video, music, poetry, and photography' to a new website.

The event at the Gagosian Gallery in Manhattan featured the screening of a promotional film, which shows the singer playing a prisoner and a jailer, as well as a performance from the Queen of Pop.

The Vogue star performed a new song onstage with a masked dancer, who was eventually revealed as her young son, Rocco.

As part of the launch celebrations, the film, directed by photographer Steven Klein, was also screened at various locations around the world, including London, Los Angeles, Toronto in Canada, Paris, France, and Berlin, Germany.

A statement about the project, posted on the website, explains, 'Madonna & Steven Klein invite you to start your own revolution of love. We have created this platform to give people around the world an opportunity to answer the question: 'What does freedom mean to you?' Express your personal meaning of freedom and revolution in the form of video, music, poetry, and photography. Join the revolution by submitting your art for freedom below, or by tagging your posts #ArtForFreedom.'


VICE meets Madonna: #secretprojectrevolution

Eddy Moretti (VICE) and Madonna talk about her new film, secretprojectrevolution, freedom of speech, and her revolution of love.

secretprojectrevolution is a 17-minute film directed by Madonna and Steven Klein. The film launches Art ForFreedom, a global initiative to further freedom of expression, created by Madonna, curated by VICE, and distributed by BitTorrent.

Art ForFreedom encourages the world to express their personal meaning of freedom and revolution in the form of video, music, poetry, and photography. Join the revolution by uploading original artwork to or tagging original posts #artforfreedom.

This interview, plus bonus content including secretprojectrevolution in 2k and a handwritten message from Madonna and Steven Klein, is available to the public for free download exclusively at BitTorrent Bundle.

Join The Revolution here:
Download here:
Subscribe to VICE:

Fan Report from the #secretprojectrevolution in London

madonnalicious reader Dec was at the Tate Modern screening last night of the #secretprojectrevolution film and shares his report:

I saw the Tate Modern London showing, the Soho one in Chinatown was packed, the 11pm one at the Tate was a little quieter but it was late. I thought about just watching youtube today but felt the call to war from our Queen. The screening started a little late, but only 15 minutes or so. A lot of people were wandering around thinking how and where exactly is this screening going to happen. Eventually a van and some production people arrived in a van with a massive projector and several speakers. After a test projection, the film started. It was entertaining, worth the trip and wait, she looked glorious most times, very angry tone throughout.

Not as fashion-y as I first thought, mini gang bang, she kills all the dancers. It is worth several more looks, no new music, no Rihanna. Brahim in there as an abusive police man, with Madonna being thrown in jail for artistic expression.

About 6 minutes into the screening, some people arrived in pyjamas and nightgowns and a big row occurred, I thought they were part of the show, maybe a live performance too, but no they were nasty moaning neighbours annoyed over the volume and disturbance, living next to a modern art gallery! They would not back down, kicking over speakers etc, I think they needed a dose of love and tolerance too, it was only 16mins long!

Passers by stopped, wondered what was happening, got very excited when they heard it was to do with Madonna but they got far too excited and chatty, but I had to remember love and tolerance so I just semi-glared at them with a silence look on me, they started to whisper...

Some production guys taking photos, interviewing, recording the crowd, asking what freedom meant to us. There was another man in a big bobble hat, asking questions, provoking thought. He looked very familiar, I convinced myself he was an old fit flame, thought he'd recognise me any mo, but no, I eventually recognised him as the superfit M bodyguard! Think Davis Collins funeral, she certainly keeps the staff busy on other projects!

Definitely thought provoking, and after 30 years it seems she is a little tired of I quote 'singing the same song, sit there, dance that same dance for us, and shake your ass while you are at it.' Can't remember everything, there was plenty of recording going on. Was glad I went, there was also beautiful choreography, was another group effort for Madonna and the dance team. Worthwhile, surprise secret trip outdoors. Very moving in some sections, sad in others, made me think a lot more I guess. Will definitely be watching it again and again.

madonnalicious reader Daniel shares this picture from the Shoreditch projection screening of the #secretprojectrevolution last night.

More #secretprojectrevolution locations announced

More locations for #secretprojectrevolution screenings have been announced for tonight:

Chicago - September 24
Where will you be?

1) 9:00pm - 240 E Illinois St
2) 10:00pm - 21 S Clark St
3) 11:00pm - 6 E Chestnut St
4) Midnight - 501 N Wells St
5) 1AM - 1000 N Rush St

San Francisco - September 24
Where will you be?

1) 9:00pm - UC Hastings College of The Law: Golden Gate Ave + Hyde St
2) 10:00pm - The Palace of Fine Arts: 3301 Lyon St
3) 11:30pm - de Young Museum: 50 Hagiwara Tea Garden Dr
4) 12:30am - Social Security Admin: 90 7th St

Tel Aviv - September 24
Where will you be?

10PM – Habima Theatre

#secretprojectrevolution Update

Madonna has shared another update for the #secretprojectrevolution projections that start tonight in Berlin, London, Los Angeles, New York City and Toronto.

#secretprojectrevolution update: Remember to check the order of projections! It's one at a time in each city and then onto the next one!

What I look like is irrelevant! Haters need the revolution of love the most. I haven't slept in a week getting ready for this. Pay attention to details all will be made clear !#secretprojectrevolutionletsgo!

#secretprojectrevolution Locations Announced

The first of the 'mystery' #secretprojectrevolution locations were revealed on Madonna's Facebook page last night:

Berlin - September 23
Where will you be?

1) 9PM - Oranienburger Straße 60
2) 10PM - Galeria Kaufhof - Alexanderplatz 9
3) 11PM - Friedrichstraße 43-45
4) Midnight - Stralauer Platz

London – September 23
Where will you be?

1) 9PM - Exhibition Road: Exhibition Road London SW7 2DD
2) 10PM - Gerrard Place/Chinatown: Chinatown London WC2H 7PR
3) 11PM - Tate Modern: Holland St, London SE1 9TG
4) MIDNIGHT - Shoreditch High St Station: London E1 6GY

Los Angeles – September 23
Where will you be?

1) 9PM - Hillhurst Ave
2) 10PM - 6060 Wilshire Blvd
3) 11PM - 652 N La Peer Dr
4) Midnight - 1855 Main St

Toronto - September 23
Where will you be?

1) 9PM - 9 Trinity St # 200
2) 10PM - 317 Dundas St W
3) 11PM - 327 Bloor St W
4) Midnight - 273 Bloor St W

New York - September 23
Where will you be?

1) 10PM 306 West 31st Street
2) 11PM 11 W 53rd Street

Paris - September 24
Where will you be?

1) 10PM - Trocadero, - 1 Place du Trocadero 75016 Paris
2) 10:50PM - Palais de Tokyo, 13 Avenue du President Wilson, 75116 Paris
3) 11:40PM - Igor Stravinsky, 23 Rue Saint-Merri 75004 Paris
4) 12:30AM - Pantheon, Place du Pantheon

Rome - September 24
Where will you be?

1) 10PM - Ara Pacis Museum, Piazza Augusto Imperatore
2) 10:50PM - Piazza della Rotonda
3) 11:40PM - Piazza Venezia
4) 12:30AM - Termini, Via Marsala

If you are going to one of these locations to experience the beginning of the #secretprojectrevolution please share what happens with other fans from around the world via

#‎secretprojectrevolution‬ update: Please note that the film will now be available for free download September 24 at 9pm PST from

Press Release: secretprojectrevolution

Madonna's secretprojectrevolution, the 17-minute film she co-directed with Steven Klein, will be unveiled on September 24th, 2013. The film launches Art For Freedom, an online global initiative to further freedom of expression, created by Madonna, curated by VICE, and distributed by BitTorrent.

'My goal is to show by the example of secretprojectrevolution my creative commitment to inspire change in the world through artistic expression. I hope my film and other submissions to Art For Freedom will be a call-to-action and give people a place to voice their own creative expression to help fight oppression, intolerance and complacency,' commented Madonna.

Art For Freedom is a global digital initiative, led by Madonna, designed to fuel free speech - to respond, address and protest persecution around the world. It is an online public art project encouraging the world to express their personal meaning of freedom and revolution, in the form of video, music, poetry, and photography. Public submissions will become part of the Art For Freedom platform: contributors can join the project by uploading original artwork or tagging original posts #artforfreedom.

Art For Freedom launches with the secretprojectrevolution film distributed as a BitTorrent Bundle. The film, plus bonus content, is available to the public for free download for beginning September 24 at 2pm EDT. Anyone can download and unlock the secretprojectrevolution Bundle ( to receive the film, plus bonus content, for free.

The BitTorrent Bundle is a powerful new media format that's built to move freely across the Internet. It is designed to hold any file type, and any file size. And it's designed to encourage and empower free expression, beyond the Internet's walled gardens.

Fans who download the secretprojectrevolution Bundle will instantly receive stills from the film and three HD film trailers. Those who submit their email will unlock access to the Revolution film in both HD and 2K Digital Cinema resolution, an exclusive HD and 2K Digital Cinema interview with Madonna conducted by Eddy Moretti, VICE's Chief Creative Officer, as well as a special handwritten message from Madonna.

'This film operates on many levels. It examines our private prisons. It questions what we do, how we do it, and how we treat others. It questions our governments, and our collective thought patterns. Think about it - the power of art can lead to peace,' commented Steven Klein.

'BitTorrent and VICE are both innovative and forward thinking which is why we chose to partner with them on the launch of 'Art for Freedom' platform and the film 'secretprojectrevolution,' commented Guy Oseary, Madonna's longtime manager.

'Madonna is making a bold move, putting herself out there to support those suffering under repressive regimes around the world. Art For Freedom comes from a place of real empathy and emotion. It's a reflection of a world in crisis by an artist who has decided that apathy is not an option. In one discussion, Madonna told me that she wanted to start a 'revolution of love.' How can you argue with that?' commented Eddy Moretti, Chief Creative Officer, VICE Media.

'The Internet drives creativity, democratizes information, and allows people to connect with one another', shared Shahi Ghanem, Chief Strategy Officer for BitTorrent, Inc. 'The new BitTorrent Bundle format captures this ideal by giving artists and publishers an entirely new, people-driven distribution tool that is limitless in quality and versatility - enabling them to connect with fans however and wherever they want. Using the Bundle format to help an iconic artist like Madonna share expression freely with the world is a perfect showcase for the technology and we're thrilled to support her efforts.'

From PRNewswire Press Release

BitTorrent and Madonna join forces for free speech

BitTorrent is making its biggest move yet in its quest to become a legitimate source of legal content: partnering with Madonna.

The queen of pop is using BitTorrent to distribute her new film, secretprojectrevolution, for free beginning Sept. 24. Madonna co-directed the 17-minute movie with photographer Steven Klein in an effort to raise awareness about human rights—specifically, free speech.

The film launches Madonna’s online Art for Freedom project, a call for crowdsourced videos, songs, poems, and photos that protest oppression and persecution—hashtagged #artforfreedom, obviously. VICE Media will be curating the project.

Madonna fans can download the secretprojectrevolution Bundle on BitTorrent beginning Sept. 24 at 2 p.m. EST. The Bundle includes film trailers and stills, but if you go a step further and submit your e-mail or make a donation, you unlock the HD and 2K versions of the film, a VICE interview with Madonna, and a message from the star.

BitTorrent’s Bundles aren’t solely for celebrities, though the company has collaborated with Public Enemy, the Pixies, and Linkin Park on Bundles this year. BitTorrent on Tuesday also launched BitTorrent Bundles for Publishers, an alpha program that lets artists, musicians, writers, and other content creators distribute bundles of any size and file type using the BitTorrent client.

BitTorrent seems like a natural fit for Madonna’s project with its emphasis on the open and democratic nature of technology. The company has been criticized for being a little too liberal in its content distribution policies—peer-to-peer file-sharing is often used to download pirated content, but BitTorrent has strived this year to establish itself as a legitimate publishing platform with high-profile music, film, and book partnerships.

BitTorrent wants to prove that its 170 million users will pay for quality content. Bundles could be the gateway for artists to publish, distribute, and perhaps even make some money by sharing tantalizing previews of their work—and yes, some free content—with fans.


Madonna premieres new #SecretProject trailer

Madonna has released a new teaser for an upcoming #secretproject.
The singer has teamed up with Steven Klein for a new, currently-unknown collaboration and has previewed a new video clip for fans.
The black and white short pans across a series of shirtless male models as Madonna makes declarations during a voiceover.
'I feel that people are becoming more and more afraid of people who are different,' she says. 'People are becoming more and more intolerant.'
It is not yet known what Madonna is working on, but the star has been promoting the hashtag #secretproject to get fans excited.

From Digital Spy

Madonna, Defend Paris Team Up for Human Rights

Madonna’s mystery video now has a name. The gritty dance/fashion film the singer shot with Steven Klein #secretproject video is part of a campaign to raise money for human rights causes through a new label inspired by old-school streetwear called Defend Paris. Madonna was among the first to wear a black and white screen-printed hoodie from its inaugural collection in May, featuring an assault rifle emblazoned in the center of the logo.
The singer’s boyfriend, Brahim Zaibat, is among a group behind the label, a cloak and dagger operation that has promoted itself with imagery utilizing gun violence as a narrative. For now, the Paris-based designers wish to remain anonymous. But a spokesperson for the collective says Zaibat will appear in ad imagery on Defend’s newly-launched website, which includes a lookbook and e-store of black and white hoodies, sweatshirts, tank tops, T-shirts and hats. The items, made in France, retail for 25-55€.
The spokesperson would not say if Madonna will be involved in the design process, although several high-profile figures are being lined up for collaborations, each choosing a charity they would like to 'defend.' Zachary Quinto will be among those designing collections and Chris Brown, Rihanna and Steve Aoki have also been seen wearing the brand. 'Some of them will design Defend Paris clothing,' the spokesperson said, adding, 'Some of them just loved the concept...and supported us.' Proceeds will be donated to a cause of each designer’s choice.