Serayah McNeill Is the New Face of Madonna's Material Girl Spring 2018 Campaign

When Serayah McNeill isn’t singing and acting on the hit show Empire, she makes time for a little modeling. The 22-year-old actress just became the face of the spring Material Girl ad campaign and she’s showing us that being a material girl is so much more than fancy clothes. “I’m excited to be the face of Material Girl because of everything she stands for,” said Serayah in a press release announcing the partnership. 'A Material Girl is edgy, fierce and owns who she is, and she’s guaranteed to look cool in anything and everything she puts on.'

The brand, which was launched by Madonna and her daughter, Lourdes Leon, in 2010, is using its spring collection to embrace female empowerment through bold colors, floral designs, and edgy silhouettes. Following in the footsteps of Rita Ora, Sofia Richie, and Zendaya, all of whom have starred in campaigns for the brand in the past, McNeill brings the designs to life as she adds her own energy and individuality to each piece. From lace-up track pants to a canary yellow skirt, McNeill isn’t afraid to experiment with her look as she gets ready for a night out at the iconic Roosevelt Hotel in Hollywood.

To read the interview with Serayah visit: people.com/style

Pia Mia Reveals Why Madonna Let Her Take Over as Material Girl’s Fashion Director

Growing up on the small Pacific island of Guam, Pia Mia never imagined that she would one day become a budding style icon, let alone be handpicked by Madonna as the first-ever fashion director of Her Madgesty’s Material Girl clothing line for Macy’s.

'I died [when I got the call]! I’m in music, so I’ve been watching all of Madonna’s music videos my whole life. And I’ve seen her documentary Truth or Dare a million times,' the 19-year-old singer told Us Weekly exclusively during a run-through of an upcoming Material Girl collection on June 15. 'Just being inspired by her musically and then having her pick me as her first-ever fashion director, it’s like blowing my mind right now.'

Pia, equally known for her unique image as she is for her powerhouse vocals, dished to Us about the responsibilities bestowed upon her by the Queen of Pop.

'As the first fashion director, I’m basically putting my personal stamp on the clothes and looking at the line sheets and making the changes to pieces that have already been created before I got involved with the brand,' the style-minded musician explained of her exciting new role. 'I’m choosing the photographers, the locations for the shoots, putting outfits together. I’m basically touching everything.'

Asked why Madonna, 57, trusted her to hand over creative control of the brand (which the music magnate launched in August 2010 with daughter Lourdes, 19), Pia pointed out that she and the superstar share a similar sartorial savvy.

'I think [Madonna’s] influenced my style just in the perspective of not caring what anyone else thinks,' the 'Do It Again' songstress - whose wardrobe staples include bandannas, thigh-high boots, checkered flannels and diamond grills - told Us, 'and wearing whatever makes you feel comfortable. I think we’re alike in that way.'

Aside from emulating Madonna’s fearless approach to fashion, Pia has made a concerted effort to follow in the 'Express Yourself' hitmaker's footsteps when it comes to maintaining authenticity as an artist.

'One of the one things that I love most about Madonna is that in the Truth or Dare movie, when the [Toronto] police come backstage and they’re like, ‘You have to perform your show a different way because we’re in this certain place,’ and she is like, ‘No, this me as a person. I’m an artist and this is what I want to do. I’m not changing my show,’' the pop ingénue recalled in awe. 'I thought that was so cool because I feel the same way. Because people are constantly trying to change who other people are, and it’s just like you have to stick to who you are and just do you.'

Although Pia hasn’t met the Material Girl herself in person yet ('I honestly don’t know what I would do!'), she’s already dreaming about collaborating with her in the recording studio....well, maybe. 'That would be just like - oh, I’d pass out,' she joked. 'I’d pass out in the booth!'

Until then, Pia is fully focused on making Madonna proud from afar. 'I think it’s dope, just because I’ve loved Material Girl for so long,' she raved to Us. 'And just to be able to work with one of my idols and a brand that I love is so perfect. I’m giving this my all.'

From Us Weekly

WORK IT GIRL! Can't wait to show you what we've been working on 💙💥🙌🏼 #MGxPia #MaterialGirlStyle @princesspiamia pic.twitter.com/vYcIY4lQy9

— Material Girl (@MaterialGirl) 16 May 2016

Madonna Taps Singer Pia Mia For Material Girl

Madonna has named 'unique' singer Pia Mia as the new face of her fashion line, Material Girl.

The queen of pop launched her clothing brand with daughter Lourdes in mind in 2010, taking the name from her 1984 hit single. It's grown in popularity over the years, with big names like Kelly Osbourne, Rita Ora and Zendaya all modelling pieces for the label. Now Pia, who boasts musical collaborations with Chris Brown and will.i.am, is the latest star to be the face of the company, as well as its first-ever fashion director.

'Her creativity, confidence and unique sense of style make her a perfect addition to the brand,' Madonna told WWD of the 19-year-old singer.

Pia was discovered on YouTube when she was just 11 years old, and now has a deal with Interscope Records along with several acting roles to her name. Her edgy look, including regularly wearing bandannas in her hair and quirky jewellery, has landed her four million followers on Instagram and winning the job for Material Girl is the icing on the cake for Pia.

'The fact that Madonna chose me to do this literally makes me die,' she gushed while posing for her advertisements, set to break in July.

'We think Pia will bring her distinct perspective to the clothing as well as the overall voice of the brand,' Preeti Singh, senior director of marketing for the women’s division at licensing company Iconix Brand Group Inc., said. 'Lending both her fashion and social influence will not only bring fresh energy and elevate brand recognition, but as a vested ambassador for Material Girl, she has already proven her passion to see this partnership be a success.'

The collection is aimed at girls aged between 16 and 24, with pieces retailing from $20 (£14) to $70 (£48). There's everything from dresses, biker jackets and footwear available, all of which Pia is thrilled to wear in campaigns having rocked Material Girl herself since she was 13. The partnership is scheduled to last for 16 months, but there's apparently room for it to continue after this period.

From contactmusic.com

Say hello to our new @MaterialGirl Pia Mia! 🎉#MGxPia 👻. #UnapologeticBitch #NoBasics‼ #NoBeautyMark #yet #lol 😉❤ pic.twitter.com/QLP4160ZTG

— Madonna (@Madonna) 26 April 2016

Material Girl Collection #CheersTo5Years

Today, Madonna and Lola's Material Girl Collection (www.facebook.com/MaterialGirl) announced that Sofia Richie would be the face of the 2015 Fall campaign, which celebrates the fashion brand's fifth anniversary, having launched exclusively at Macy's in 2010!

Madonna said about the new campaign, 'Sofia Richie perfectly embodies the style and spirit of Material Girl and is the ideal new face for the line.' Lola added, 'Coming from an artistic family, self-expression is in our blood. I love Sofia’s style and energy, and look forward to collaborating with her.'

The multi-media marketing campaign will debut in September issues of fashion and lifestyle magazines, as well as online, outdoor and in-store. ‪#‎CheersTo5Years‬

Zendaya: 'Madonna Knows Who I Am, That's All I Need!'

Zendaya is unapologetic when it comes making bold style choices. So it’s no surprise Madonna (no stranger to major style moments herself) tapped the 18-year-old star as the latest face of her Material Girl junior’s line, which she founded with her daughter Lourdes. Zendaya stars in her second campaign for the label, and we have an exclusive first look below!

Shot at the famed Bleecker Street Records store in N.Y.C., the singer/actress danced on set to hits by Madonna and Michael Jackson while wearing new pieces from the spring collection - named 'Record Riot' - including apparel from the brand’s new Active line.

'I am very excited to be working with Madonna and Lola again and continuing to work with them for another season - it has been fantastic so far,' she said. 'I think Madonna is one of the biggest influencers the world has every seen, in fashion. She created a style. If anyone were to do that nowadays, it’s like ‘No, that’s Madonna.''

As for the fashion icon herself, Madonna hand-picked the young star for her always-evolving style and ability to take risks in the name of fashion. 'Zendaya personifies the Material Girl - she loves to have fun and is constantly experimenting with trends,' Madonna and Lola said in a statement. 'Her daring personal style and high energy made her the perfect face for our new collection.'

But then again, who wouldn’t want to work with Madonna? Zendaya is beyond elated to continue her role with the icon.

'First of all Madonna knows who I am, check. Bucket list, I’m over. That’s all I need,' she said. 'When Madonna Instagrammed a picture of me I think I died, came back to life again, then I had a party, and then I died again, came back again, went to heaven, said hello to everybody, came back down and here I am. It was crazy, it was awesome.'

From People.com

#LolaTakeover of #MaterialGirlStyle

Lourdes will be taking over the Material Girl Instagram page on Saturday sharing pictures of her weekend. Tell Material Girl what you want to see using #LolaTakeover #MaterialGirlStyle

Zendaya on fronting Madonna and Lourdes' Material Girl

Disney star Zendaya Coleman is the new face of Madonna's Material Girl clothing line.

The 17-year-old beauty, who is taking the reigns from singer Rita Ora, will appear in the 'Boardwalk Babe' adverts showing the American actress and singer on the famous Coney Island boardwalk in Brooklyn, modelling the line's cute summer collection.

Speaking of the collaboration, Madonna said: 'Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl.'

Madonna's daughter, Lourdes Leon, who models the Material Girl clothing and works alongside her mother, also gushed about the new model.

She said: 'I love how Zendaya makes her own style rules to fit her personality - that's who Material Girl is all about, being yourself to the fullest.'

Zendaya was thrilled to be chosen by the 'dynamic mother/daughter duo'.

She commented: 'Material Girl embraces having fun with fashion and being confident in your own skin ... and who does that better than Madonna?'

The 'Shake It Up' singer is also following in the footsteps of former Material Girls, singer Taylor Momsen and model Georgia May Jagger.

Zendaya's career is going from strength to strength and she is also set to play the late R&B star Aaliyah in a new Lifestime TV biopic, 'Aaliyah: Princess of R&B', which was announced this week.

From contactmusic.com

Madonna Reveals Zendaya Is New Face Of Material Girl

Disney star Zendaya has been named the new face of Madonna and Lourdes' Material Girl collection.

Madonna revealed the news herself on her Instagram, posting a picture of Zendaya in a Material Girl outfit, with the caption, 'Cause we are living in a Material World and Zendaya is the new Material Girl!!!! #unapologeticbitch'

Zendaya takes over the role from Spring/Summer 2014 Material Girl Rita Ora.

Madonna's Daughter Reflects on Her High School Graduation

Madonna's eldest daughter is about to graduate high school - and depending on your age, this reference point might make you feel very old.

Lourdes Leon (Lola for short) is the first of the Material Girl's children to fly the coop (she's about to graduate from LaGuardia High School of Performing Arts), and on Thursday she posted a new blog reflecting upon this huge life transition.

'Happy summer to everybody reading this!' the post begins. 'I've been crazy busy lately. I just met with the Material Girl design team. Can't believe I was just starting high school when we launched MG and now I am graduating! These looks will hit Macy's when I am a college freshman.'

Lola then explains that she's already nostalgic for her high school years.

'Just to let you know, this is partially going to be an unoriginal blog post about how very happy and slightly saddened I am that my High School years are now coming to an end, and how I reflect upon the past four years and prepare myself for the real world.'

'So many things that have been a part of my everyday routine for the past four years now suddenly aren't and it's weird because so much more lies ahead - yet it feels almost empty to wrap up high school,' she continues. 'Of course I'll miss the friends that I've made and the family that makes up the drama department, but it's really beautiful to be able to see all of the people I dearly love and care for, people that I grew up with for four years, go on and pursue their passions, whatever they may be, and find their place.'

However, unlike many of her peers, Lola's already the creative head of a budding fashion empire, so of course she's going to discuss style!

'Looking back on the past four years of high school means looking back on unfortunate outfits I wore confidently to school (good for me),' she adds.

'Oh how I wish I could go back in time and urge my 14 year old self NOT to wear black rhinestone studded t-shirts with bloody skulls on them, purchased from really 'hip' stores (wtf is hip anyways). I like to reassure myself though, that I had to go through that awkward time of 'trying stuff out' to figure out what I liked wearing best.'

So where's Lola heading to college? All we know for sure is that mom and daughter visited the University of Michigan last fall (Go Blue!), as Madonna's from Michigan and briefly attended the school at one time. The pop star even told the NFL Network in 2012 before her Super Bowl XLVI halftime performance that she wants her daughter to become a Wolverine. 'I keep telling her, Ann Arbor is an awesome place.'

From Yahoo! Celebrity

To read Lola's full blog post visit http://blog.materialgirlcollection.com

Lola’s Summer, Sun, and Selfies

Lola has posted her latest entry on the Material Girl Collection blog and posted this selfie of her and Madonna:

Hi everyone and happy summer! I find that now that summer is here, and the sun is LITERALLY blazing on my face and body, I really appreciate winter. I mean…my hair gets hot…my hair! Despite the excess back sweat one gets from walking two blocks, it’s nice to get some vitamin D and be able to go to the beach and hang out outside, obviously. Ironically, my friends and I always plan to hang out in the park and end up at someone’s house with air conditioning.

To read the full blog visit blog.materialgirlcollection.com

Rita Ora Shines in Campaign for Material Girl

Tastemakers like Jay-Z, Karl Lagerfeld, and Snoop Lion have all shown enthusiastic support for London-raised singer Rita Ora. And now another famous influencer can be added to her growing list of fans: Madonna.
The pop queen and her daughter, Lourdes Leon, chose the 'How We Do' singer, 22, to be the new face of their fashion line Material Girl - and Us has the exclusive first look at its 'Material Girl Hits London' campaign. In the fun shot, the singer, who was born in war-torn Kosovo, salutes the camera while wearing a bearskin, the tall fur cap worn by the guards at Buckingham Palace.
'To be hand-picked by Madonna and her incredibly cool daughter Lola is the largest of all compliments,' she told Us. 'This has been an amazing Material Girl tour around my hometown, London, taking loads of pictures, dressing up and having fun.' The campaign features images of Ora posing at iconic locales like Big Ben, Buckingham Palace, and atop a double decker bus.
Past celebrity models for the label include Taylor Momsen and Kelly Osbourne. Material Girl is sold exclusively at Macy's.

From Us Weekly

Material Girl Collection New Campaign Pictures

Here are the latest shots from the brand new Material Girl Collection advertising campaign featuring Rita Ora.

Rita Ora welcomed to the Material Girl family!

Madonna and Lola are excited to introduce Rita Ora as the newest face of the Material Girl Collection. Welcome to the family, Rita!

Rita herself tweeted this comment: Joining forces with Madonna & Lola! It's Official Ritabots - I'm the new face of @MaterialGirl. #thisisamoment for me #icon #mymuse #argghhhhh #yeeeeaaahhhhhhh #excited :) :) :)

From Madonna.com

Rita Ora to front Madonna fashion line?

Rita Ora is set to front Madonna's new clothing line, Material Girl, according to reports.
The How We Do singer has apparently signed a £500,000 deal and already shot campaign photos for the label, run by Madonna and her daughter Lourdes, according to The Sun.
It was reportedly Lourdes who championed Rita, 22, as being the perfect fit for their brand.
A source told The Sun: 'Lourdes has been a fan of Rita for a while and has been to many of her gigs. She persuaded her mum to see her.'
'They met at the Met Ball in New York last week and Madonna admired Rita's attitude so signed the idea off.'
'Rita jumped at the chance because she's such a fan of the Queen Of Pop. She also hopes it will help her crack the States in the same way she has the UK.'
Kelly Osbourne, Georgia May Jagger and Taylor Momsen have all modelled for Material Girl in the past.

From Press Association Via Yahoo! News

Fan report from the Material Girl Pop-Up Exhibit

madonnalicious reader David shares his story and pictures from the Material Girl Pop-Up Exhibition of some of Madonna's iconic outfits at Macy's in Los Angeles last week:

As I expected there was a long line wrapped around Macy's with a lot of security. Fans dressed their best and some with memorabilia on hand ready for signatures from M. There were rumors and speculation as to whether or not she would show up...my feeling was 'no way and no how'...which ended up being the case but you never know.
People started pouring in around 6:30. Young girls in ‘Material Girl’ wear were moving / dancing around to the mixes the DJ was spinning and to Madonna videos playing in the background. Press, photographers, waiters passing sliver trays of sparkling pink lemonade and cake pops, a security guard posted at every glass case displaying one of M’s iconic outfits.
The scene wasn’t as chaotic as I had anticipated but it was busy and impressive to be up close to the small iconic outfits worn on Madonna’s tiny frame.

More from the Material Girl Pop-Up Exhibit

madonnalicious reader Gail sent in more pictures from the Material Girl Pop-Up Exhibit that took place last week in Los Angeles. Pictured below are the 'Papa Don't Preach' outfit and 'Open Your Heart' corset.

Fan Pictures from the Material Girl Pop-Up Exhibition

madonnalicious reader Jennifer was lucky enough to attend the Material Girl pop-up exhibition of Madonna's iconic outfits at Macy's Century City in Los Angeles last night - and shares her pictures of some of the costumes on show.

And stylist Arianne Phillips, who curated this exhibit, tweeted this picture from the event.

Material Girl Live Feed from Pop-Up Exhibit

Material Girl will be sending live behind-the-scene pictures to their @MaterialGirl Instagram page from the Pop-Up Madonna Fashion Exhibit of Madonna's iconic costumes tonight at Macy's Century City in Los Angeles. The exhibit runs for just two hours from 6-8pm.

As this will be happening while madonnalicious is asleep in the UK (!) you can watch the live feed of pictures below. Just click on the image you are interested in for more details.

Madonna pop-up costume exhibition TODAY!

A quick reminder for lucky fans in the Los Angeles area - you can see some of Madonna's iconic costumes on display at Macy's Century City between 6-8pm only.

Any madonnalicious readers who attend, please email us your thoughts on the exhibition at [email protected]

Material Girl exclusive behind the scenes look at MDNA tour

From the Material Girl Collection blog at blog.materialgirlcollection.com

The Material Girl team has been provided with NEVER BEFORE SEEN pictures of the 'quick change area' under the stage for the MDNA tour! These pictures are the from the last United States MDNA show in Miami, Florida. We had so much fun hanging out with M and her dancers behind the scenes. Take a look!

Madonna 'funny' fashion director

Madonna was 'cracking jokes' when Georgia May Jagger modeled for her.
The singing iconic selected Georgia as the latest face of her Material Girl clothing line. The model flew to meet Madonna and was amazed by how kind and fun she was.
'Madonna was funny. She was cracking a lot of jokes. I love it when women are as powerful as she is. People have been looking up to her for 30 years,' she recalled.
Georgia's mother is model Jerry Hall. She spoken about borrowing items from her mom's closet in the past and now says Jerry is ruthless when it comes to clearing out clothes. Thankfully, there are certain items she can't bear to part with.
'Oh yeah. Whatever ones will fit me,' she told British magazine InStyle, when asked if she borrows from her mom. 'She's got rid of a lot of her old stuff, though when there was that '80s revival a few years ago, she was like, 'I never thought I'd be able to wear my shoulder pads again, this is so cool!'

From Belfast Telegraph Woman

Madonna's Material Girl line launching in Europe

It's an exciting time for Madonna's Material Girl fashion line, with a new campaign starring Georgia May Jagger and news that the brand is branching into Europe.
Currently the clothing line, which is designed by the songstress in collaboration with her teenage daughter Lourdes (Lola), is only available in the US via department store Macy's.
But a new deal with German shopping group Otto, which owns retailers including Freemans and Grattan, means the range will hit the UK, Germany, Russia and other countries across Europe from September via Otto's online fashion stores.
Material Girl has previously been fronted by celebrities including Taylor Momsen and Kelly Osbourne, with the latest frontwoman Georgia May Jagger, daughter of Rolling Stones singer Mick, appearing in the new rock-themed campaign.
The fall ads, which will hit August issues of magazines such as Seventeen and Teen Vogue, see Jagger posing backstage and onstage at a Madonna concert.

From AFP Via Yahoo! News

Madonna's Material Girl clothing line coming to Europe

Madonna's Material girl fashion range will be available online for British shoppers from September this year.
German shopping group Otto has snapped up the exclusive European rights to the pop diva's fashion range and plans to make its autumn collection available to shoppers in Britain and the continent through its online fashion stores, the Daily Express reported.
At the moment they are only available in the United States through the department store chain called Macy's.
Material Girl fast-fashion range is designed by the 53-year-old pop legend and her daughter Lourdes.
The tops, jackets, skirts and jeans collection, are designed to have a 'rock edge' and are aimed at 16 to 24-year-olds.
The pieces are priced from 15 pounds to 100 pounds. The likes of 'Gossip Girl' star Taylor Momsen and Kelly Osbourne have promoted the range previously in the US.
'Madonna and her daughter have created a fresh and fashionable collection. We are excited to be offering Material Girl exclusively,' Oliver Klinck, Otto vice president for ladieswear and menswear, said.
Sports Direct has signed a deal that will see it manufacture and sell beachwear and accessories under licence from Ocean Pacific, the Californian surf brand.

From ANI News

Georgia May Jagger 'Thrilled' To Work With Madonna

Georgia May Jagger is 'thrilled' to be working with Madonna and her daughter Lourdes on their fashion line.
The model was announced as the new face of Material Girl Wednesday and says she is delighted to work with Madonna because the 'Gimme All Your Luvin' singer is one of her style icons.
Georgia told vogue.co.uk: 'To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing.'
'It all came together rather quickly. My agent received a call from the Material Girl team saying Lola and Madonna wanted to work together with me.'
'From talking with Lola, she and her mum liked my style and thought it would be a good fit. I've always admired Madonna's style and I'm thrilled to be working with her and Lola. I dressed up like her for a school dance once!'
'The campaign will break this summer. I'm sworn to secrecy until then, but we shot in New York and it was great fun.'

From contactmusic.com

Georgia May Jagger Announced As New Material Girl

MG Icon, the joint venture between Iconix Brand Group, Inc. and Madonna announced today, Georgia May Jagger, as the new global face of Material Girl. Jagger will appear in the brand's global marketing campaigns. Georgia May Jagger joins past Material Girls, Kelly Osbourne and Taylor Momsen to be selected by Madonna and Lola to appear as the face of the junior brand. The Material Girl brand is available exclusively at Macy's and on macys.com in the United States, The Bay in Canada, and will launch in Europe and Australia later this summer.
'To be handpicked by Madonna and Lola as the new face of Material Girl is truly amazing. I've always admired Madonna's style and I'm thrilled to be working with them,' stated Georgia May Jagger.
Georgia May Jagger is the daughter of the legendary musician, Mick Jagger and supermodel, Jerry Hall. Georgia, a world-renowned model, has graced the covers of international fashion magazines such as Vogue, Harper's Bazaar and Elle.
To stay up to date with the latest news from Material Girl, follow @MaterialGirl on Twitter, Become a fan of Material Girl on Facebook at www.facebook.com/materialgirlcollection

From Madonna.com

Material Girl Christmas Tree

madonnalicious reader Jonathan snapped this picture of the Material Girl Christmas tree on display in Macy's department store in New York City.

Material Girl Christmas Tree at Macy's

Macy’s announced the launch of its Celebrity Tree Auction, an exciting new component of the retailer’s fourth annual 'Believe' campaign. Powered by leading charity auction website charitybuzz, Macy’s Celebrity Tree Auction features 14 fantasy Christmas trees inspired by your favorite Macy’s stars including Material Girl, Kenneth Cole, Tommy Hilfiger, Sean John, Betsey Johnson, Calvin Klein, Michael Kors, Emeril Lagasse, Ralph Lauren, Martha Stewart, Greg Norman, Rachel Roy, Jessica Simpson and Donald Trump.

Bidders can visit macys.com/trees to preview and bid on the stunning creations, which are on display at Macy’s Herald Square in New York. Each winner will have the tree delivered to their doorstep complete with in-home set up, and bidders will have the opportunity to make special wishes come true as 100 percent of the funds raised will benefit the Make-A-Wish Foundation.

Macy’s stars have also designed signature holiday ornaments that will be available at all Macy’s stores and online at macys.com. These exclusive celebrity-inspired ornaments retail for $9.99, with 10 percent of the purchase price benefiting the Make-A-Wish Foundation.

Thanks to Kristina at Macy's

Madonna and Lola Want You!

The mother-daughter duo released this highly informative (and pretty dang funny) video this morning as a way to launch their Material Girl Lucky Stars Model Search, in which they (or, you know, their people) will criss-cross the nation to scout out the new faces of their clothing line's spring 2012 collection.
The brand's former face - and E!'s own Fashion Police cohost - Kelly Osbourne will also lend a sartorial hand, and is heading up the celebrity panel of judges who'll hit up flagship Macys' across the country during their search, which kicks off Nov. 2.
In the meantime, enjoy this video: it's the only time you'll be able to see someone mouth off to Madonna and get away with it.

From E! Online

Material Girl Turns 1!

Most people don’t remember their first birthday party. But for Material Girl designer Lourdes Leon the occasion - her brand’s first birthday - was unforgettable.
'It feels so great,' she told PEOPLE recently during the bash at Macy’s in New York. 'I never thought it would get this big and it makes me really proud, and my mom is really proud, too.'
Mom Madonna has said she lets Leon do 'most of the work,' but the brand’s face, Kelly Osbourne, says the superstar singer contributes, too. '[Leon] and Madonna do everything and that really reflects in the styles you see coming down the catwalk ... it makes me really proud as well, because the line just keeps getting better and better,' she told PEOPLE.
The collaboration between the Osbournes and Madonna’s family is stylishly in sync; in fact, the material girls said they find inspiration in each other. 'Definitely Kelly, and my mom definitely inspires me,' Lourdes said when asked about her style icons. 'She’s just crazy when it comes to her fashion sense.' Osbourne echoes that sentiment. 'I actually learned a lot from my mother and growing up watching Madonna.'
And these days, Madonna doesn’t just influence her daughter - she shares her clothes. Or tries to. 'My mom doesn’t fit into my shoes, so sucks for her,' Leon joked. 'She’s like, ‘Oh damn, this doesn’t fit on my feet.’ I’m like, ‘Oh really? That’s too bad!’'
But she is happy to take advice from her mother, especially when it comes to personal style. 'We sort of balance each other out. I feel like I could work on it, and she does the same for me,' Leon said. 'We both give each other fashion tips.'

From People.com

Madonna's daughter Lola discusses fashion line

Even though she's got her own fashion line, Lourdes Leon - better known to the masses as Lola, the daughter of Madonna - admits that she had a lot to learn when she first launched the Material Girl brand.
'It was really hard at first because I didn't know what I was doing,' Lola, dressed in a tank top and jean cutoffs, said in a recent interview. 'I was like, 'You know, not a lot of people wear this. Let me just wear it.' It wasn't even that it looked good on me. I was just like, 'Let me do this because not a lot of people are doing it.' Now I feel like I can follow fashion a lot better than I used to, but also have some of my own take on it.'
Her learning curve is understandable: After all, she's just 14. But she's already a fashion star with Material Girl, which is geared toward teens and sold at Macy's Inc. stores. The line, which she launched with her mother last year, is now branching out into cosmetics, undergarments and nail polish.
Through laughs and typical teenager banter, Lola talked about her vision for Material Girl, her mom and fashion dos and don'ts.

AP: It's been a year since your clothing line launched. What have you learned about fashion over the past 12 months?
Lola: I learned a lot of things that I shouldn't wear or do. Like don't wear white to school, because then stuff gets dirty really fast. I don't think you should wear shorts that are too small and I don't think you should wear shorts that are too big either because I find myself looking really awkward. It takes me a really long time to find the perfect pair of shorts. I like the ones you can pull up to your bellybutton almost, which makes it look extra weird and retro.
AP: Your mom once told me that the two of you don't always agree on designs.
Lola: Absolutely. Every day....I will be like, 'Mom, you can't wear that.' Or she will be like, 'Lola, you can't wear that.' A lot of the time we don't listen to each other, but sometimes we do.
AP: When it comes to designing Material Girl, who wins out?
Lola: Me. I have to tell her, 'Mom, it is the in thing. This is what kids are doing now. If you don't do this, then it is going to suck.' And then she usually gives in.
AP: Do you go to your mom's closet for inspiration?
Lola: Her closet is huge. All the time. I am always in there and if no one knows where I am in the house, it is usually my mom's closet and I am usually taking something without asking her. She gets mad at me.
AP: How does it feel to have a clothing line at such a young age?
Lola: It is really cool, and also it is a lot of fun to know that my friends enjoy it, and to know that a lot of people enjoy it because it is also a lot of what I like. My friends have great style. I go to an arts school, so a lot of them are really artistic and passionate about a lot of things that inspire what they wear.
AP: Advice time. What is your idea of a fashion faux pas?
Lola: Don't wear white. I am all for crop tops, but I don't like it when people wear crop tops that are excessively cropped. Really, don't be a skank with your crop top. I think boots are always a 'go-to,' no matter what you are wearing, but you always have to make sure they don't cut off your leg because that is not right. When you are wearing heels, it is more comfortable to walk in platforms. Platforms always look good and they are more comfortable to wear and they make you look way taller. I used to do this a lot, but the hippie bands around your head are very out. Don't ever wear that again.
AP: Your line has expanded to include nail polish and undergarments. What is your ultimate vision for the collection?
Lola: I think it has continued to evolve and now it is at a point where we have so much stuff that I use and that I think other people will really enjoy using, so I like it.

From AP Via Yahoo! News / Pictures from Material Girl

Osbourne on working with Madonna

Osbourne became the face of the popstar and her daughter Lourdes's fashion collection earlier this year.
She spoke to Jay Leno on The Tonight Show about the experience: 'I met Lourdes about two years ago and when they were asking for a new Material Girl they asked if I'd be interested. Before they even finished the sentence I said, 'Yes! That's the coolest thing ever!'
'But it's also very intimidating to work with somebody who is, in my eyes, the best of the best. To walk in the room and not be a complete nerd and fanning out. I sit there with a sweaty top lip having a panic attack the whole time like, 'Oh my God, when will this be over?!' Dabbing my lip because I'm so nervous!'
Osbourne added that she became great friends with Lourdes through wokring on the collection, describing the teenager as "unbelievably intelligent and smart".

From www.rte.ie

More on the new Material Girl Collection

Teens everywhere have been amping up their wardrobes with eclectic pieces from Madonna and daughter Lourdes’s juniors clothing line, Material Girl. And now, the mother-daughter team is building up the brand to include beauty products, intimates and sleepwear, plus outerwear, party dresses and an expanded denim line.
First up are intimates and sleepwear, which debut in stores this month and will include everything from solid and polka-dot push-up bras to bustiers, sweatpants and even girly boxers.
Next will come beauty products, including nail polish, lip glosses, body sprays and lotions, all hitting stores on Aug. 15, with eye palettes launching on Sept. 15.
After girls everywhere start smacking their lips with the new glosses, they can stock up on fall fashions like studded and acid-wash skinny jeans, outerwear like cape coats and bomber jackets, and a collection of sequin-covered, feather-accessorized dresses, also coming to stores in fall.

From People.com / Material Girl Beauty

Madonna launching Material Girl Beauty

Madonna's Material Girl is launching a beauty collection.
The fashion label - which the singer designs with her 14-year-old daughter Lourdes - will expand to include a range of nail polish, lipgloss, body sprays and lotions in Macy's New York next month with eye-shadows following in September and Lourdes loves choosing her favourite products.
She explained to WWD: 'It was so much fun getting to pick all of my favourite scents for the Material Girl body products and lip glosses. The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved.'
Lanie List, chief merchandising officer at Iconix Brand Group - who have partnered with Material Girl on the collection - revealed Lourdes has a 'very sophisticated eye' but all choices have to be approved by her mother.
She said: 'Lola is 14 but she lives in New York City and has a very famous mom, so she has a very sophisticated eye. Lola is here once a month and sometimes more. She brings stuff from her own closet for inspiration. For the bath and body products she probably had 100 scents in front of her. She has a very mature approach to product development.'
'Madonna definitely has creative input also. It's a collaboration between the two. If Lola goes to a place with an idea that Madonna doesn't think is appropriate for the brand, she'll veto it. She's a branding expert.'

From contactmusic.com

German Magazines: In Touch

The latest issue of German magazine In Touch featured this picture of Lourdes and Kelly Osbourne promoting the new season of the Material Girl collection.

Thanks to Kirsten

Video: Behind-the-scenes of MG + NYC

Here is the behind-the-scenes video clip of Madonna, Lourdes and Kelly Osbourne on the set of the Fall 2011 Material Girl collection photoshoot.

From Material Girl

Fall 2011 Material Girl: Campaign Pictures

Here are the official Material Girl Fall 2011 campaign pictures of Kelly Osbourne.

Pictures from Material Girl

Fall 2011 Material Girl: MG + NYC

International Icon and world renowned Material Girl, Madonna and her daughter Lola are back with the Fall 2011 marketing campaign for their junior brand 'Material Girl.' Joining in on the fun for a second season is rock royalty, actress and television personality Kelly Osbourne.
'We have enjoyed working with Kelly and are thrilled to have her on board for the launch of the Fall 2011 collection,' commented Madonna and her daughter Lola.
Representing the quintessential New York City scene, Osbourne is seen being photographed in Times Square, Rockefeller Plaza, Soho, the West Village, Little Italy, Chinatown and includes backgrounds such as the world famous Empire State building and Osbourne on top of a double-decker tourist bus riding down Fifth Avenue.
The campaign will debut in September issues of fashion and lifestyle magazines such as PEOPLE StyleWatch, Nylon, Seventeen, Teen Vogue and Cosmopolitan as well as online, outdoor and in Macy’s.
'I love being part of a brand for girls and having the opportunity to work with Lola who has an amazing fashion instinct. Added to that is the fact that Madonna has been a big influence on my style over the years,' stated Kelly Osbourne.
Osbourne will make personal appearances on behalf of Material Girl at Macy’s. To stay up to date with the latest news follow @MaterialGirlCol, hash tag #MGNYC and become a fan at facebook.com/materialgirlcollection.

From PRWeb Press Release / Material Girl

Video: Material Girl Photoshoot

Here is a short news piece featuring behind-the-scenes footage of Madonna, Lourdes and Kelly Osbourne at the latest Material Girl collection photoshoot.

Madonna, Lourdes and Kelly at the Material Girl photoshoot

The Material Girl page at facebook.com/MaterialGirlCollection has been updated with some behind-the-scenes pictures taken at the shoot for the fashion line.

Material Girl collection arrives in Canada

Madonna's Material Girl collection arrived in Canada at the BAY department stores on Wednesday 23 February. Pictured below is a billboard from the flagship BAY store in dowtown Toronto.

Thanks to Peter

Kelly Osbourne: 'Madonna is a great mum'

Kelly Osbourne has declared that Madonna has done a 'fantastic' job raising her 14-year-old daughter Lourdes 'Lola' Leon.
Osbourne, who is modelling for Madonna and Lourdes's Material Girl clothing line, told Access Hollywood that she has developed an admiration for the 'Celebration' singer's parenting skills.
'I've always been a huge, huge, huge fan of Madonna, but it completely changed my whole opinion of her - made me like her even more once I met Lola because she's done a fantastic job with her,' she said.
The star, who scored a UK top five hit with a cover of Madonna's 'Papa Don't Preach' in 2002, further explained that it's a true honour to have been chosen to pose for a Material Girl photoshoot.
'To have it come full circle - now I'm actually doing something with her and her daughter - it's just kind of like....ahhh,' she beamed.
'I'm just still in a little bit of shock that I'm even actually doing this and going through emotions, having a great time hanging out with Lola in between shots and putting the outfits together. It's so much fun. This is like a girl's dream.'

From Digital Spy

New Material Girl collection pictures released

Pictures featuring Kelly Osbourne as the new face of the Material Girl collection at Macy's have been released - for more information visit materialgirlcollection.com

Pictures from Material Girl / Macys.com

Material Girl Collection hits Toronto

The main flagship BAY store in Downtown Toronto, which takes up a whole city block, and has 8 floors, is featuring Material Girl Collection adverts in ALL the windows around the building!

Thanks to Peter

Kelly Osbourne is Madonna's new Material Girl

Forget Gossip Girls, Madonna has traded in Taylor Momsen for a new model to front her Material Girl clothing line - Kelly Osbourne:
Ms O has signed up to front the superstar singer's collection, which she designs alongside 14-year-old daughter Lourdes. It is expected that Kelly will star in ads for the brand and take part in promotional events.
A statement confirmed the news this week: 'Material Girl is thrilled to confirm that Kelly Osbourne is the new face for 2011! We will be sharing all the details on this exciting new campaign in the upcoming weeks.'
Momsen was the label's first spokesperson, launching the collection alongside the mother-daughter design pair at Macy's last year.
The move is another blow for the 17-year-old Gossip Girl, who was reportedly suspended from the hit show due to a run of bad behaviour. Her character, Jenny Humphrey, has been relegated from a series regular, appearing only occasionally during the current run.

From Marie Claire

Is Kelly Osbourne the new Material Girl?

Sunday Mirror gossip columnist Dean Piper published this story today about Kelly Osbourne alledgely being named as the new model for the Material Girl collection:

Kelly Osbourne has been chosen by Madonna to front her junior fashion brand Material Girl, I can reveal.
And I hear Kelly, who recently slimmed down to a size eight, has the queen of pop’s 14-year-old daughter Lourdes to thank. A close friend of the star said: 'Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolised her, which she was very flattered by. It’s a huge coup.'

From mirror.co.uk

Madonna searching for a new Material Girl

Madonna is seeking a new model for her clothing line.
The 52-year-old singer launched her Material Girl range - which is aimed at teenage girls - last year with 'Gossip Girl' star Taylor Momsen promoting the brand but, according to a posting on the company's official website, Madonna is looking for a new ambassador.
Next to a picture of 17-year-old Taylor an advert proclaims. 'Desperately seeking Material Girl'.
It goes on to add, 'Living in a material world and we need material girls. Looking for the hottest girl on the scene, she is never afraid'.
The posting encourages visitors to the site to vote for who they think should become the next face of the collection.
Madonna worked on the Material Girl line with her 14-year-old daughter Lourdes and admitted the youngster brought much of her own personal style to the collection.
She revealed: 'I think this line is absolutely an extension of her taste. We like to combine a plaid or a flannel with a lace or leather with lace or rhinestones. So we mix and match textures and fabrics and elements that are both masculine and feminine.'

Visit www.materialgirlcollection.com to vote for your choice of Material Girl.

From contactmusic.com

Material Girl Collection to launch in Canada

The Material Girl is bringing her clothing line of the same name to Canada.
The collection designed by Madonna and her daughter, Lourdes, also known as Lola, will be exclusively available at The Bay next spring.
The line will be carried at the retailer's 91 stores across Canada with items ranging in price from $12 to $68.
MG ICON, the joint venture between Madonna and Iconix Brand Group, Inc., and the Hudson's Bay Company announced the direct-to-retail licence agreement for the Material Girl brand on Monday.
'Madonna has brought the world some of the most memorable fashion moments making her a true fashion legend. Her style along with her daughter's personal flair will make this collection an instant must-have,' Bay president and CEO Bonnie Brooks said in a release.
'We are delighted to bring this brand to Canada because it offers fashion lovers savvy style with amazing value.'
In celebration of the launch, the Bay is selling a limited-edition sequin tank top available on Thursday.

From Brandon Sun / The Canadian Press

Madonna's Material Girl Collection to expand

Madonna is set expand her fashion line to include swimwear.
The 52-year-old singer recently launched teen clothing range, Material Girl, with 13-year-old daughter Lourdes and the pair are keen to add more categories to their collection.
A spokesperson for the line said: 'We're focused on rolling Material Girl out into additional categories, including swim and intimates and expanding the dress assortments. We launched footwear with ballet flats this season, but we're going to expand into a full footwear collection going forward. It's all under discussion.'
Madonna has previously revealed she loved working with Lourdes, but admitted they didn't always agree on everything.
Speaking about her daughter, she said: 'I think we complement each other but we do disagree on a few things. I wouldn't have worn this flannel shirt thing but she looks good in it so what are you going to do. I'm a very proud mother.'
The collection - modelled by 'Gossip Girl' star Taylor Momsen and available to buy at US store Macy's - consists of clothes, footwear, handbags, jewellery and accessories.

From contactmusic.com

Fan Pictures: Material Girl Launch Party

madonnalicious reader Larry took these great pictures of Madonna and Lourdes at Macy's on Wednesday for the Material Girl Collection launch party.

Fan Report and Pictures from Macy's Party

madonnalicious reader Susan was at Macy's on Wednesday night and sent in this report and pictures from the event:

Hi there, it was an incredible party with fantastic dancers and Madonna looked totally gorgeous, as usual. We got to see Rocco dancing, and he was really good. It was so great seeing Lourdes next to her mom on stage, and her dad Carlos Leon was also there, as well as Madonna's best friend Ingrid Casares.
There were models on stage modelling the clothing line, and I even got to meet Jose (see picture below), who was a dancer from Madonna's Vogue video, the Blond Ambition tour and Truth or Dare movie as well.
The music was incredible and great to see Madonna's fans rocking out and having a great time. Was a privilege to be there!