Madonna talks more of the Material Girl collection

Madonna's clothing range with daughter Lourdes is an 'extension' of her style.
The pair have collaborated on a children's clothing and accessories range for US department store Macy's, and Madonna confesses 13-year-old Lourdes brought much of her own personal style to the collection, entitled Material Girl.
She revealed: 'I think this line is absolutely an extension of her taste.'
'We like to combine a plaid or a flannel with a lace or leather with lace or rhinestones. So we mix and match textures and fabrics and elements that are both masculine and feminine.'
The range, which includes clothes, handbags and jewellery, will range from $12 to $40.


Madonna inside a Dolce & Gabbana family story

Dolce & Gabbana's official website have previewed the first picture from Madonna's forthcoming Autumn/Winter advertising campaign.

For autumn winter 2010-2011, Dolce&Gabbana tells us a black and white story celebrating the power of charisma framed by the faces of a glorious Italian family.
This winter's Dolce&Gabbana womenswear advertising campaign is like a family photo album where dignity, beauty find all their ways of expression: an impromptu tango in the living room, a heartfelt laughter luminescent in form, faces, serious, proud.

Madonna models again for Dolce & Gabbana

Stefano Gabbana has confirmed Madonna will front the campaign for Dolce and Gabbana's autumn/winter 2010 womenswear range.
Madonna will front the new campaign for Dolce and Gabbana, it has been confirmed.
Speculation had been rife the 51-year-old singer would be the face of the Italian duo's autumn/winter 2010 womenswear range, following the success of her adverts for the fashion house last year, and now Stefano Gabbana has spoken of his excitement.
He tweeted: 'Madonna....she's always the BEST! I'm going on the set of the woman campaign....The shooting is going very well!....She's beautiful....Love this!'
Speaking from the campaign's headquarters in New York, he added: 'A lot of paparazzi during the shooting!'
Madonna's favourite photographer, Steven Klein, is thought to be shooting the adverts.


Madonna to star in new Dolce & Gabbana campaign?

Is Madonna set to be Dolce & Gabbana's campaign girl for a second season? Stefano Gabbana and Domenico Dolce are currently in Manhattan filming their autumn/winter 2010 menswear commercial at Mulberry Street Bar in NoLita, Fashionologie reports, and it seems that the Madonna has been spotted nearby.
Although there is no official word from the design duo regarding the womenswear collection, it's alleged that Madonna's favourite photographer Steven Klein will be shooting in the very same neighborhood in the coming week.
Madonna has already fronted one lucrative campaign for her longstanding friends Dolce and Gabbana, in addition to designing a range of sunglasses for the Italian designers - the first co-branded venture they have ever undertaken.
The world awaits an official announcement from super-tweeter Stefano Gabbana, who excitedly revealed their first collaboration via the social media site back in November, and has already tweeted photos from the NY menswear shoot.

From UK

Madonna teams with daughter Lola on fashion line

When Madonna needed inspiration for her latest fashion collection, she didn't have to look far. The pop icon teamed up with her 13-year-old daughter Lourdes to create Material Girl, an affordable juniors' clothing line that debuts at Macy's this fall.
This is not Madonna's first foray into designing. In 2007, she worked with H&M to create a limited edition collection, M by Madonna. This time around, her venture into fashion will be long-lasting: She has launched a new company called MG ICON which, in addition to producing the juniors' line, will also put out other collections including eyewear.
The Material Girl collection includes jeans, shoes, fingerless gloves, necklaces and other accessories. Many of the pieces are inspired by Madonna and her daughter's dance roots.
Madonna recently spoke about Material Girl, her relationship with Lourdes (nicknamed Lola) and her fashion risks and regrets.

AP: Why did you want to do a juniors' line?
Madonna: Lola has been bothering me for ages about designing clothes. Stella McCartney is a good friend of mine and she got her mind thinking when Lola was a little girl, about 8 years old. She started giving Lola fabrics and inviting her into her showroom and asking her opinion on things, giving her sketch books and stuff like that. Stella always pushed her.
I have a lot of friends who are clothing designers, whether it is Gaultier or Dolce and Gabbana. (Lola) has been around all of the shoots I have done and all of the campaigns I have done. She is always hanging out backstage. The last two tours I have done, she has been working in the wardrobe department. On this last tour she dressed all of the dancers.

AP: What has Lola taught you about fashion?
Madonna: I am boring, basically. She reminds me of me when I was younger. She just goes for it and tries different things. It doesn't look like she thought too much about it. That is how I used to be, but after years and years of everybody commenting on the way I look and dress and being photographed, one starts to become self-conscious and starts to plan things more. You end up judging yourself more, what looks good and what doesn't.

AP: What has it been like to work with your daughter?
Madonna: It is good because she does have good taste in fashion. I respect her taste and I rarely disagree with her.

AP: Was part of you hesitant about Lola designing this line as she would be thrust into the spotlight?
Madonna: That is why I am here talking about the line and she is not. Eventually, I will let her. I feel like she needs to get into high school and focus on her studies, her lessons. She got into the high school of the performing arts. She has a lot of work to do. I don't want her to be distracted. She will eventually be able to talk about it. I am going to be happy when she does because she can speak much more clearly in and in a more informed way than I can about a line she is ultimately designing. I just stand in the background and go, 'That's cool. That's not cool.'

AP: The clothing is affordable. Why was it important to you to keep the price low?
Madonna: When I was 13 years old, I couldn't afford designer clothes. I couldn't afford expensive clothing. When I designed a line of clothes for H&M, that was one of the things I liked so much about it, that it was really affordable. I think that is one of the nice things about it, that you can make nice clothes at affordable prices.

AP: You are known as being a fashion risk taker. Do you ever look back and wonder, 'What was I thinking?'
Madonna: Yeah. I would rather not point them out. I think I had a lot of bad hair moments. In the early '80s, just sometimes I wore purple lipstick or green lipstick. Clothing-wise, I am happy about the way I dressed.

AP: With your music career and with the girls' school you are building in Malawi, was part of you hesitant about taking on another project with this clothing line?
Madonna: If Lola wasn't so completely involved in the line, designing, consulting, whatever you want to call it, I wouldn't do it. Really she does most of the work, honestly.

AP: Who are Lola's fashion influences?
Madonna: Lola spent most of her childhood growing up in England. According to her, she thinks people have more style in London, especially the boys. French boys in particular have very good style, according to Lola. I think she has been very influenced by European fashion. She is very influenced by the music she listens to, different bands she is into. She has favorite models. She takes all kinds of dance classes. She is inspired by different items people wear as dancers, whether it is a hip-hop class or a jazz class or ballet class.
Of course, she is inspired by my closet. My Christian Dior shoes will go missing and then some fabulous bag I won't be able to find or my skinny jeans, the only pair that fit me are gone.

AP: Has working on this clothing line together bonded you in a different way?
Madonna: I see her more as a creative person, as an artist and less as my daughter as we are working, and then every once and a while I remembered she is my daughter.

From AP Via Yahoo! News

Madonna's wardrobe-raiding daughter

Madonna's 13-year-old daughter Lourdes steals clothes from her wardrobe as she gets inspiration from her mother's outfits.
The 51-year-old singer - who recently announced plans she was working on a juniors clothing line - admits 13-year-old Lourdes is a huge fan of fashion and gets inspiration from her mother's outfits.
She said: 'It's weird because my closet doesn't really have that much of that look so she's somehow figured out a way to do it on her own....thrift shops and taking bits and pieces from her favourite stores....stealing stuff from my closet and she creates this look that is her own, but also influenced by the early '80s and the way that I used to dress, so I think it's in the DNA.'
Lourdes is helping Madonna on her Material Girl clothing range - which will be launched in September and available at US store Macy's - and the 'Celebration' hitmaker is enjoying working with her.
She told TV show 'Access Hollywood': 'When she chooses her own wardrobe for when she's going out or going to school or whatever, I have a lot of input, but when it comes to designing the line it's pretty much her point of view.'
'The most fun is when Lourdes comes into the room and takes over and pulls out all of her favourite stuff and starts going through the racks and just takes over. I just sit on the conference table and watch and let her do the work - it's nice, it's refreshing.'


Madonna's Material Girl muse

US TV show ET! have interviewed Madonna about her Material Girl fashion collection, the full interview will be broadcast on Monday 29 March:

Madonna debuts a new, fast-fashion junior collection exclusively at Macy's this August called 'Material Girl,' and the Material Mom tells ET that her daughter Lourdes serves as her muse for the collection!
'I've used fashion to make statements through my work all my life and now I have a 13-year-old daughter who's obsessed with fashion, so it seems like the natural progression of my life,' she says. 'If you're a Material Girl, you're a girl with a sense of humor.'
The Material Girl collection consists of edgy apparel, footwear, handbags and jewelry, all inspired by music and much of Madonna's early fashions, with plenty of studs, layering and lace - and even a bustier.
'I trust [Lourdes] because she has great style,' Madonna tells ET, adding that her daughter makes most of the decisions about the collection. 'We rarely disagree when it comes to clothes, I have to say. That's why most of my closet is being raided on a regular basis.'

To view a picture of Madonna during the interview visit

Madonna and Iconix Announce Co-Branded Collection With D&G

Here is the official press release announcing the creation of MDG sunglasses - a collaboration between Madonna and Dolce & Gabbana:

MG ICON, the newly formed joint venture between Iconix Brand Group and Madonna and Guy Oseary have announced their first designer accessories collection, MDG. MDG is a sunglass collection personally designed by Madonna together with the designer-duo Domenico Dolce and Stefano Gabbana.
The collaboration marks Madonna's first foray into the world of eyewear and is the first co-branded project Dolce and Gabbana have done in their career. The collection will showcase the MDG logo on styles and will be manufactured by Luxottica. The collection will retail from $248 to $289 and will be carried in all Dolce & Gabbana stores worldwide, plus the Sunglass Hut chain and select opticians. The MDG collection will debut during the May market.
Neil Cole, CEO and Chairman, Iconix Brand Group stated, 'MDG shows the diversity and range of brands and opportunities under MG Icon umbrella. We look forward to the growth potential of this collection which aligns designing duo Domenico Dolce and Stefano Gabbana's expertise with Madonna's vision.'
Stefano Gabbana recently told Women's Wear Daily, 'We're so excited. This further strengthens our relationship with Madonna, and it was a very constructive experience for us.' Dolce added, 'We thought, why not do something together and unite two very strong and high-profile names.'
MG Icon LLC is a joint venture owned 50% by Iconix and 50% by an entity controlled by Madonna and Guy Oseary. MG Icon will develop and explore business initiatives globally including the creation and acquisition of brands as well as exploring opportunities within the Iconix portfolio. MG Icon holds a direct-to-retail license agreement with Macy's, Inc. for the 'Material Girl' collection. 'Material Girl' is a newly created, fast-fashion junior collection.

Madonna + Dolce & Gabbana = MDG, a brand is born!

After announcing her juniors line for Macy’s last week, the Material Girl is already making headlines with her next venture under her MG Icon business: eyewear for Dolce & Gabbana! Madonna and the Italian design duo have teamed up for a collection of six new, luxe sunglass styles ($248-$289) debuting in May.
'We’re so excited. This further strengthens our relationship with Madonna, and it was a very constructive experience for us,' Stefano Gabbana tells WWD. The new styles will bear the logo MDG, marking the first ever co-branded project by Dolce & Gabbana.
Another thing to look forward to: Madonna’s ad campaign for the collection shot by Steven Klein - the same photographer who worked with the singer on the brand’s spring ready-to-wear ads. The seductive images will have a film-noir feel, with close crops of a red-lipstick-wearing Madonna and, of course, the shades.
We can’t wait to get our hands on the collection, which will be available in Dolce & Gabbana boutiques and Sunglass Hut stores worldwide.


Pictures from / Dolce & Gabbana / Steven Klein

'Material Girl' Junior Collection to debut this fall

MG ICON, the newly formed joint venture between Madonna and Iconix Brand Group, Inc., announced its first direct-to-retail license agreement with Macy's, Inc. for the 'Material Girl' collection.
'Material Girl' is a newly created, fast-fashion junior collection that will launch exclusively in approximately 200 Macy's stores and online at in August 2010 for the back-to-school season.
As part of the direct-to-retail agreement, Macy's will have the opportunity to launch additional brands with MG Icon in the future.
The 'Material Girl' collection was inspired and designed in collaboration with Madonna and her daughter Lourdes, along with Iconix Brand Group's in-house fashion department. In addition to the back-to-school apparel collection, 'Material Girl' will also launch in multiple categories including footwear, handbags and jewelry. The collection will retail from $12.00 to $40.00, comparative with pricing strategies at junior specialty stores. The strategy for growth will include additional categories in the lifestyle and beauty sectors, including fragrance, beginning 2011 as well as a rollout into additional Macy's stores.
Neil Cole, CEO and Chairman, Iconix, stated, 'We are excited to announce the first in a series of new brands that will be developed under our partnership with Madonna. 'Material Girl' has a powerful retail partner in Macy's and we look forward to working together to deliver an innovative launch for our consumers.'
'We believe that 'Material Girl' will be a dynamic exclusive brand for Macy's, and we look forward to working with Madonna, Lourdes and the Iconix team. Madonna is a fashion icon who can bring a new dimension to our juniors customer,' said Jeff Gennette, Macy's chief merchandising officer. ''Material Girl' will enhance the excitement of fast fashion at Macy's.'

From Iconix Brand Press Release

Madonna said to be in talks for new apparel line are reporting that Madonna is in talks to launch a women's collection to be sold via Macy's in conjunction with Iconix Brand Group Inc.:

The pop icon is in talks to launch a contemporary women’s collection with a group of licensees that would be sold exclusively at Macy’s, according to sources. The merchandise would include apparel, accessories, intimates and footwear. Label names under serious consideration for the product lines include Material Girl for the apparel and Truth or Dare for the lingerie and underwear.

Liz Rosenberg, Macy's and Iconix have all declined to comment at this time.
For the full story visit

Madonna's tears during photo shoot

Madonna burst into tears when she posed for Dolce and Gabbana's spring campaign.
The Celebration singer was photographed for the luxury fashion brand in a number of different settings, but when she had to pretend to read a letter from a loved one, the 51-year-old star was overwhelmed and started to cry.
Her friend, designer Domenico Dolce, said: 'She was really crying! It wasn't fake!'

From - Picture by Steven Klein for Dolce & Gabbana

Dolce & Gabbana 'feared' hiring Madonna for campaign

Top Italian fashion designers Domenico Dolce and Stefano Gabbana had to think twice before approaching Madonna and asking her to be the new face of their luxury label, because they feared a business deal would sour their friendship.
Madonna was unveiled as the spokesmodel for Dolce & Gabbana's spring/summer 2010 campaign last year when black and white shots of the pop superstar, taken by noted photographer Steven Klein, hit the Internet, and the celebrated designers admit they hesitated at the thought of working with the Material Girl.
Gabbana tells W Magazine, 'There was a sort of fear on our behalf of asking Madonna to do anything business. We thought it could impact our relationship, and Madonna is one of the few people we're really in awe of. To have Madonna in our campaign is a dream come true.'


More on the Dolce & Gabbana campaign

When we first learned that Madonna would be fronting Dolce & Gabbana’s new spring ads, we couldn’t wait to see what the pop icon and the Italian designers had up their sleeves. For her latest high-fashion role, the Queen of Pop teamed up with famed photographer Steven Klein to capture a side of the star hardly ever seen: the housewife!
Inspired by iconic Italian actress Anna Magnani in the 1951 Luchino Visconti film Bellissima, the ad campaign seeks to capture a woman’s human side through the simplicity of daily gestures, according to Dolce & Gabbana. Clad in crocheted tops and dresses, floral skirts and leopard spots from the Italian label, Madonna washes dishes, eats spaghetti with her fingers and chops vegetables.
The 8 campaign images were shot in black and white in Manhattan and will appear in magazines worldwide at the beginning of January.


Dolce & Gabbana Campaign: First Images

The first images from Madonna's advertising campaign for Italian designers Dolce & Gabbana shot by Steven Klein have been revealed in the current edition of Italian Vanity Fair magazine.

Exclusive in this week's Italian edition of Vanity Fair is the worldwide preview of Dolce & Gabbana's new spring/summer 2010 campaign featuring pop icon Madonna. Click here to take a first look and read what designer Stefano Gabbana has to say about the shoot and the star.
Madonna's private life is seldom out of the papers but this new Dolce & Gabbana campaign is unlike anything you have seen before. Exit the paparazzo, these shots by Steven Klein reveal much more than a grainy stolen picture, they showcase an intimate, real aspect to the ultimate icon's life.
In the Vanity Fair Italy feature, Stefano Gabbana discusses the campaign and why Madonna was the perfect match: 'She loved the collection,' he says, '....she is passionate and impressively knowledgeable about Italian cinema,' (Monica Vitti is her favourite actress and we see the resemblance).'
When asked as to whether Madonna knows how to wash dishes, Stefano Gabbana replies 'Certainly....she's a very practical woman....' And does she actually eat spaghetti despite her most enviable figure? 'Of course, says Stefano, and she can allow herself to with all the exercise she does!'

For more on the campaign visit or

Pictures by Steven Klein for Dolce & Gabbana

Madonna loves Christian Audigier's label, but will we?

He is one of Hollywood's most popular celebrity designers, beloved by the likes of Madonna, Britney Spears, David Beckham and Mariah Carey. Now Christian Audigier, the man behind the Ed Hardy label, is opening his first boutique in the UK, prompting the question: are we ready for his tattoo-inspired, crystal-encrusted clothes?
The popularity of the Ed Hardy range owes nothing to style magazines or fashionistas - it has become famous for its inclusion in celebrity wardrobes.
Although the designs of skulls, roses and tigers are the work of US tattoo artist Don Ed Hardy, they have been transformed into a global brand by French designer Audigier, who has covered a wall in his Los Angeles office with 70 paparazzi shots of Madonna wearing his clothes. Audigier says he is now working with the star to produce her own clothing range.
He was also meant to be working with Michael Jackson on a clothing brand at the time of the singer's death in June, and Audigier created stage outfits which were to be used in Jackson's comeback tour. The free publicity from these celebrity endorsements has proved a successful marketing plan - this month, Hubert Guez, chief executive of Ed Hardy, predicted that the brand would generate sales of $400m this year.
'I associate the brand with Madonna,' says Ellie Crompton, style editor of Heat magazine. 'It would make sense for them to collaborate on a project. He's a strong horse to back in fashion, and part of the interest comes from his personality. He's a crazy character and fashion loves a character.'
As Ed Hardy clothing has become more famous, so has Audigier. The designer, who started his career working for 80s brands such as Fiorucci and Naf Naf, is as flamboyant as the sparkling T-shirts and hooded tops that have made him rich. Britney Spears, Pamela Anderson and Michael Jackson were guests at his 50th birthday party last year.
In an interview with American GQ last month, Audigier said he was due to appear in a film with rapper 50 Cent and to record an album with Kanye West. He told GQ: 'Obama was 200% advertising. I promote myself to sell my brands. Because now I am a kind of celeb. I am in a different world than the fashion industry. I am with Mick Jagger, Michael Jackson, Madonna. I build me as a celebrity.'
But will his clothing range catch on in Britain when the store opens in west London's Westfield Centre this week? 'Stars like David Beckham and Madonna have a massive reach with the British public,' says Crompton, 'so I can see it having a far-reaching appeal to the mass market. But how long can Audigier make that last? The label's got a very strong image, but I don't see how he can diversify the brand. It might be this year's fad.'

From The Observer

More news on the D&G Spring Campaign

Hot on the heels of her campaigns for Louis Vuitton, Madonna has been unveiled as the newest face of Dolce & Gabbana.
The songstress is to appear in the Italian fashion house's Spring womenswear campaign presenting a Sicilian inspired range featuring corsetry, sheer lace fabrics, caged-skirts and structured tailoring.
The ad was shot this weekend in Brooklyn by renowned fashion photograher Stephen Klein.
Blogging from the shoot Stefano Gabbana said: 'We're on the last shot.... M [Madonna] is simply beautiful. We're very, very tired but very happy as well.... To have Madonna in our campaign is a dream come true.'


Lady Gaga hangs with Madonna

Lady GaGa met up with Madonna on Monday night at a Marc Jacobs fashion show in New York.
The Pokerface star posed with her idol and the fashion designer whilst attending the event the night after the VMAs.
Compared to the previous night’s nine different outfits GaGa’s get up was understated - she wore a studded black mask, gloves, dress and a white blazer to the New York fashion week event.
Madonna was attending with her boyfriend model Jesus Luz.
At the VMAs the Queen of Pop was asked if she minded Lady G being compared to her. According to reports her reply was: 'No, I’m very flattered.'


The Material Girl Project

Madonna's new clothing collection is for 'seven-year-olds to 77-year-olds'.
The 50-year-old popstar is teaming up with French fashion designer Christian Audigier - who has an eponymous label and is also behind the Von Dutch and Ed Hardy labels - on a new range, and is determined to make it suitable for all age groups.
Christian told BANG Showbiz: 'Madonna and I are working on a new project called The Material Girl Project and I'm going to be a partner with her on it.'
'It's going to come out, in September, when it's back to school time. So we are working on different designs and samples right now, so we're going to have most of that done at the end of the summer. It's going to be for everyone, all ages. We're going for everyone, from seven-year-olds to 77-year-olds. We're not excluding anybody.'
Christian - who is currently in London to launch his new range of champagne and wines - has been thrilled with the way the '4 Minutes' singer has thrown herself into the collaboration, claiming she is full of ideas and has a clear vision for the line.
He explained: 'Madonna is a good choice because she comes into it a total pro. If I need to listen to music, then I go and see Madonna because she is the best, so this is the same thing.'
'Does she have loads of ideas? Oh, of course. I had a meeting a month ago with her and she is really all about the detail. She knows exactly what she likes and is always proposing ideas to us. After that she decides whether she wants to add shoes or other things. She's like me, when it's a, 'Yes,' it's a big, 'Yes.' When it's a, 'No,' it's a definite, 'No!' I like people like that, a lot of people are really critical but never give a solution. She is not like that.'


Behind the scenes at Louis Vuitton have published an article and some behind-the-scenes pictures of Madonna's photoshoot with Steven Meisel for Louis Vuitton.

Marc Jacobs was so pleased with this spring’s Louis Vuitton campaign featuring Madonna that he was eager to do an encore. 'But very quickly Marc said, ‘I want something completely different,’' related Antoine Arnault, Vuitton’s communication director. The new ingredients included a dash of Tamara de Lempicka and a soupçon of Man Ray for color-drenched images by Steven Meisel with a surreal edge, thanks to generous use of solarization, a technique of overexposure first perfected by Ray.

To read the full article and view the full size images visit