Madonna, U2 Manager Guy Oseary No Longer Running Maverick; What Does it Mean for the Collective?

Guy Oseary has “stepped down” from the day-to-day running Maverick, the management collective he founded in 2014. “I’m ready for my new chapter and welcome the opportunity to have more time to focus on management of Madonna and U2 while furthering my passion for identifying and incubating revolutionary businesses,” said Oseary in a statement, first published by Billboard.

Moving forward, Oseary will segue to a consulting role with Live Nation, specifically for CEO Michael Rapino for the next three years, while continuing to represent Madonna and U2 under the Maverick banner. A statement by Live Nation notes that Oseary will be “concentrating on his entrepreneurial interests, investing in and incubating companies on the cutting edge of technology and entertainment.”

Said Rapino: “Guy built an incredible team at Maverick and his work with U2 and Madonna is unmatched. Live Nation has always been about putting the artist first and no one knows that better than Guy. I look forward to continuing our work together on projects including U2, Madonna and beyond.”

What does the move mean for such seasoned managers as Adam Leber (Miley Cyrus. Lil Nas X), Larry Rudolph (Britney Spears, Pitbull), Sal Slaiby (The Weeknd, Doja Cat), Scott Rodger (Paul McCartney, Andrea Bocelli) and Lee Anne Callahan-Longo (Ricky Martin) - just a handful of the power brokers under the Maverick umbrella - and their clients? Not much changes, it seems, as most of the Maverick collective is contracted for employment by Live Nation and their deals made with Rapino.

Indeed, the number of acts Live Nation manages has ballooned over the last five years and, as of 2019, counts more than 500 acts represented by “70 managers across 16 management companies,” the company notes of its Artist Nation management arm which is also partnered with such concerns as Roc Nation (home to management clients Rihanna, Shakira and Mariah Carey, among many more). Live Nation “will continue to invest in this division,” the statement continues.

Still, it stands to reason that some managers might want to pivot off of the Maverick brand to another firm within the Live Nation-Artist Nation ecosystem.

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