Madame X rises on a Monday
Madame X is a writer....

Madonna and Kylie help cassettes make a comeback

Cassette sales have hit a 15-year high, driven by album releases by long- established stars including Kylie Minogue and Madonna.

The number sold more than doubled year on year while the final quarter of 2018 recorded the highest UK sales since 2004.

More recent stars such as Billie Eilish and The 1975 also helped to boost cassette sales to 36,000 so far this year.

Although increasing rapidly, the number being snapped up by music fans is still small in comparison to downloads and streams.

The total accounts for only 0.2 per cent of the albums market, according to the British Phonographic Industry trade body. A desire for retro collectables by listeners appears to be driving the upward trend.

The 20 best-selling cassette artists feature those with a devoted fan base interested in tangible items such as vinyl and tapes rather than digital products.

Last year’s Kylie Minogue release Golden is among the decade’s highest cassette sellers while Madonna’s Madame X has registered 2019’s third biggest total so far despite only coming out in June.

The current top seller for 2019 is the debut album from Californian teenager Billie Eilish called When We All Fall Asleep, Where Do We Go? Released in a range of colours including ultraviolet green, it has sold 4,000 copies on tape since its release in March.

From DailyMail.com

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