Madonna said about the new campaign, 'Sofia Richie perfectly embodies the style and spirit of Material Girl and is the ideal new face for the line.' Lola added, 'Coming from an artistic family, self-expression is in our blood. I love Sofia’s style and energy, and look forward to collaborating with her.'
The multi-media marketing campaign will debut in September issues of fashion and lifestyle magazines, as well as online, outdoor and in-store. #CheersTo5Years