Madonna decided to use him after seeing a design he made a local Bullfighter Paulita, one of his regular customers. A black and white image with a suit that he had prepared for the Feria del Pilar's in October 2014.
From that snapshot, which received the go-ahead personally by the singer, several pieces were commissioned through the web: a cloak that had to be black, with red and black flowers and the M of its initial embroidered on it, shoulder straps and suspenders for the dancers. Many of his pieces also have the letters R. H. on the back.
Thanks to Oscar