The Material Girl hitmaker has eight boutique gym locations around the world and she is now partnering up with her manager Guy Oseary and bosses at New Evolution Ventures and Epic Rights to expand the brand into retail products, according to Billboard.com.
Head of Epic Rights' Celebrity & Lifestyle division Dan Levin says, 'We wanted to bring the brand to the public so if they never have a chance to join a Hard Candy Fitness club, you can still experience the Hard Candy Fitness workout wherever you are, and have the best-in-class tools. As Madonna is to music, pop culture and fashion, we believe Hard Candy Fitness will be the preeminent symbol for a fit, healthy and luxury-infused lifestyle.'
Epic Rights will reveal more details to potential partners at the 2015 Licensing Expo in Las Vegas June 9 to 11.
The singer is also looking to expand her fitness centres into Asia and the U.S. in 2016.