Madonna's Instagram: More from Cosmopolitan
Ghosttown: Full Video and Behind-the-scenes Wednesday!

Madonna uses Meerkat app to debut new video

Soon, there won’t be a social app left that Madonna hasn’t used to promote her new album. Live video broadcasting app Meerkat is the latest, following the star’s use of Instagram, Snapchat and Grindr in the campaign for Rebel Heart.

'Be here at 10am PST Tuesday for the world premiere of Madonna’s Ghosttown video!' explained a message on Madonna’s official Meerkat profile, which at the time of writing has just under 1,000 subscribers.

Meerkat launched in February as the latest app enabling people to broadcast video live from their smartphones to their followers on Twitter. It has since been joined by Periscope, an app owned by Twitter that fulfils the same function.

Madonna is the biggest star yet to use Meerkat, after a bruising few weeks for the app, which saw Twitter turn off Meerkat’s access to its social graph, then saw it plummet down Apple’s App Store chart following Periscope’s release.

It is unclear how Madonna will use Meerkat to debut a music video as the app works by the broadcaster pointing their smartphone’s camera at whatever they want to stream.

If Madonna is able to air pre-recorded footage it will be an interesting departure for Meerkat. Allowing users to stream pre-recorded video would give it different functionality in its battle with Periscope.

Madonna’s decision to use Meerkat may come as a surprise to some fans, since she is now one of the 16 co-owners of streaming music service Tidal, which is planning to use similarly-exclusive video premieres to promote itself.

Fellow co-owners Beyoncé and Rihanna have already debuted videos on Tidal before other services, but Madonna chose to make a 16-second teaser of the Ghosttown video available on Tidal ahead of its full premiere on Meerkat.

Visit: http://meerkatapp.co/madonna/ to view Madonna's profile.

From theguardian.co.uk

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

r

She's so effing corporate these days.

I have no desire to sign up to her insider business deals to justify her efforts to remain current.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)