Madonna teases with Living for Love video clip
Madonna releases Living For Love video on Snapchat

Madonna to Premiere Music Video on Snapchat

Today, Madonna is set to premiere the first music video from her new album, Rebel Heart, on Snapchat, the picture messaging app that was recently valued at $10 billion. The video accompanies 'Living for Love,' the album's first single, and will be viewable on the app's 'Snap Channel.'

The video was directed by the French duo Julien Choquart and Camille Hirigoyen, together known as J.A.C.K., was edited by longtime Madonna collaborator Danny B. Tull, and styled by B. Akerlund - who also works wth Beyonce, Britney Spears and Lady Gaga. It was choreographed by Megan Lawson.

To state the obvious, it's a major coup for the three-year-old Snapchat, which boasts an estimated 200 million users. CEO Evan Spiegel made headlines during last year's Sony hack when a series of uncovered e-mails revealed that he was at work on an in-app music feature, including negotiations with Vevo to bring music video viewing inside Snapchat's interface. Those talks reported stalled, but the music feature being discussed was likely tied to Discover, which was announced last month.

Discover feeds news and entertainment from 12 different companies directly to the user. Participating organizations include Warner Music Group, National Geographic, People magazine, ESPN and Vice, who enlist editors to select stories (which can include photo essays and videos) that are shared and refreshed every 24 hours.

From Billboard.com

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