It all follows a leak of the star's 13th studio album ahead of its planned release on 10 March. This is the first music video to be published since the launch of SnapChat's 'Discover' service.
Snapchat has partnered with media companies to feature videos and news articles on the app. After 24 hours the stories disappear, in keeping with Snapchat's trademark feature of private messages that vanish a few seconds after being viewed by users.
Snapchat, which reportedly turned down a $3bn (£1.2bn) buyout offer from Facebook, has been valued at around $10bn (£6.2bn).
From BBC News