Hard Candy Fitness Classes launched in New York City

Hard Candy Fitness®, the global luxury fitness brand founded by Madonna in partnership with New Evolution Ventures (NeV), will launch an exclusive new dance class series at the Broadway Dance Center in New York titled Dancers’ Access.

This dance series marks the first US offering of classes under the Hard Candy Fitness brand, which currently has a growing portfolio of luxury full-service fitness centers in destination cities around the globe.

The 20-week series features tour-caliber choreography created and taught by the Hard Candy Fitness Sweat Crew, who also act as Madonna’s personal trainers. It will be the first time the general public will have access to these trainers and content outside of the brand’s international health and fitness club network.

'As the Creative Director of Hard Candy Fitness and the leader of the Sweat Crew, I am thrilled to bring the heart and soul of this brand to the US for the first time and to New York City in particular. It’s especially gratifying that the series of classes will take place at one of the most prominent dance centers in the world,' says Craig Smith, Hard Candy Fitness Creative Director and lead personal trainer for Madonna.

'Based on Madonna’s love and passion for dance, we are excited to launch this program as a way for dance lovers of all skill levels to learn what inspires and keeps our global star fit and able to perform on such a high level.'

Each week, participants will learn choreography inspired by Madonna’s on-stage performances. Dancers’ Access brings innovative, professional-level content on a weekly basis to dancers at one of the biggest dance companies in the world, Broadway Dance Center in Manhattan, which Madonna herself once attended.

Elements of the class will include an extensive warm up, performance conditioning, flexibility and cardio needed to perform day after day while on tour, along with learning and performing choreographed content.

Classes begin Monday March 2, 2015 and are scheduled every Monday and Wednesday at 6:30 PM. Visit The Broadway Dance Center www.broadwaydancecenter.com. online to reserve your spot and find out more about the Hard Candy Fitness Sweat Crew and Dancers’ Access program.