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Q&A: Martin Solveig Talks Madonna's Co-Producing 'MDNA'

French producer Martin Solveig has been making smart, disco-inflected house music for over a decade. But in 2011, his track 'Hello' with Canadian electro-pop group Dragonette exploded, peaking at No. 46 on the Hot 100 and selling 1.1 million downloads in the U.S., according to Nielsen SoundScan. The song landed a memorable sync in a Trident ad spot, and the accompanying music video has over 17 million YouTube views and counting.
Then, Madonna called: In July 2011, the pop diva invited Solveig to a writing session in London for the project that would become 'MDNA.' What started as an idea for one song became three (first single 'Give Me All Your Luvin,' 'I Don't Give A,' and 'Turn Up The Radio'), entering Solveig into a exclusive brotherhood of dance producers who have helped keep the Material Girl sounding both current and progressive.
Billboard caught up with the producer on the eve of his set at the official 'MDNA' release party at the Delano Hotel in Miami, sponsored by Smirnoff.

Billboard: William Orbit, Stuart Price, Mirwais. A lot of great EDM producers have worked with Madonna. Were you intimidated?
Martin Solveig: I tried to forget that very very fast because I would have been too intimidated to line up with all those legendary producers. At first I thought we were going to work on one song; that was the original plan. Let's try to work on one song and take it from there - not spend too much time thinking about the legend, and do something that just makes sense.

To read the rest of the interview visit www.billboard.com/q-a-martin-solveig

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