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Madonna Looks to Facebook, Twitter to Sell New Album

Madonna is trying to update her status.
She’s not particularly techy and hasn’t had much of a social media presence. Yet, to promote MDNA - her new album that was officially released by Interscope Records Monday - Madonna, has sworn off magazine covers and morning-show concerts.
Instead, she is launching her 12th studio album worldwide by shoring up social cred and giving just one in-person interview: to comedian and late-night talk-show host Jimmy Fallon for broadcast solely on her Facebook page. She will follow up the Facebook interview Monday night, when she tweets for the first time in a live Twitter chat at 10pm EST.
A social-only promotional effort for a music-industry launch of this size is the first of its kind. 'The idea was to do things differently,' says Madonna’s manager, Guy Oseary.
'Madonna is launching her new album on Facebook because it allows for effective word-of-mouth on a massive scale,' says Justin Osofsky, Facebook’s director of platform partnerships, a team that works with celebrities, politicians, news organizations and app development companies.
The idea for the Facebook promotion solved logistical issues, Oseary says. Magazine shoots and multiple television interviews and appearances require time—something Madonna hasn’t had much of in the last several months as she was preparing her Super Bowl halftime show, promoting her film 'W.E.' and now in all-day rehearsals for her upcoming MDNA global tour.
Madonna 'wants us to try new things,' says Oseary, who is tech-focused and invests in a fund with Ashton Kutcher. 'It could all go wrong but she is willing to let me really run with it. She’s up for trying,' he says.

To read the full 'Wall Street Journal' article visit: blogs.wsj.com/speakeasy

Thanks to John

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