The first single from Madonna's 12th studio album, 'MDNA,' due March 26, becomes her 38th Hot 100 top 10, pushing her further ahead of runners-up the Beatles (34).
Madonna first reached the chart's top tier the week of June 16, 1984, when 'Borderline' rose to its No. 10 peak. She had last ranked in the region with '4 Minutes,' featuring Justin Timberlake and Timbaland, the week of June 28, 2008.
Here is a look at the artists with the most top 10 songs in the Hot 100's 53-year history:
38 - Madonna
34 - the Beatles
28 - Michael Jackson
28 - Stevie Wonder
27 - Mariah Carey
27 - Janet Jackson
27 - Elton John
25 - Elvis Presley (whose career predates the chart's Aug. 4, 1958, inception)
23 - Whitney Houston
23 - the Rolling Stones
As previously reported, 'Luvin'' jumps 7-6 on the Digital Songs survey with 165,000 downloads sold (up 44%) in the list's tracking week, according to Nielsen SoundScan. The period encompassed the first full week following Madonna's performance of the song at Super Bowl XLVI in Indianapolis.
The track, slides, however, 28-59 on the Radio Songs chart (20 million audience impressions, down 54%, according to Nielsen BDS). 'Luvin'' had benefitted last week from special promotion on Clear Channel Media and Entertainment's more than 50 monitored pop stations, which played it at the top of every hour from Friday, Feb. 3, at 9 a.m. ET until the big game's kickoff.