US Magazines: W
Coty Inc. Announces Agreement With Madonna's MG Icon

'Truth or Dare by Madonna' Brand Announced

MG Icon announced the launch of the 'Truth or Dare by Madonna' brand. 'Truth or Dare by Madonna' will be a global lifestyle brand. The brand will initially launch with footwear, handbags, intimates, accessories and fragrance. MG Icon will exclusively partner with Macy's for the initial launch in 2012 while launching simultaneously worldwide. In 2013, the brand will be widely distributed at leading department stores in the United States.
Madonna stated, 'Over the past several decades, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix who can help translate my vision to reality.'



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To me, our wonderful, talented, unique, divine Diva - Madonna - is starting to come over somewhat desperate to maximise her income these days... :-(


it was a sexy point of her career-21 years ago!!! i agree-this is just a quick money fix-with a rubbish perfume nan used to wear coty.its such an old woman brand!!!youd think she'd have her pick of designers really.she should concentrate on getting this new album out.xx


To do now what Beyonce, Britney, JLo did/have been doing almost looks like she needs some attention which is a) not true and b) unnecessary. As an artist to create a perfume is not the most inventive of ideas, particularly if you name it after a documentary from over 20 years ago. I agree "Material Girl" has been enough!

The Lion

I am not very fond of her exploiting names associated with her past hits and productions. It cheapens them. Music, tours, movies - that's all great. But all this stuff with gyms, clothe line, and now a lifestyle brands, that's a little annoying....


hope it has a fracus or patchouli dimension to it!


did you really just say that?
i dont think Madonna's originality has ever been an issue. Truth or Dare is a sexy era of her career, im sure the scent will be amazing.


Money Money Money


Truth Or Dare? Not very original. Hm.

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