Magazines: Arte
Vote: Best '90s Video

Madonna launching Material Girl Beauty

Madonna's Material Girl is launching a beauty collection.
The fashion label - which the singer designs with her 14-year-old daughter Lourdes - will expand to include a range of nail polish, lipgloss, body sprays and lotions in Macy's New York next month with eye-shadows following in September and Lourdes loves choosing her favourite products.
She explained to WWD: 'It was so much fun getting to pick all of my favourite scents for the Material Girl body products and lip glosses. The body products have fun names like Wicked Watermelon, Flirty Fruit, Midnight Magnolia and Sinful Sugar. I chose scents that I loved.'
Lanie List, chief merchandising officer at Iconix Brand Group - who have partnered with Material Girl on the collection - revealed Lourdes has a 'very sophisticated eye' but all choices have to be approved by her mother.
She said: 'Lola is 14 but she lives in New York City and has a very famous mom, so she has a very sophisticated eye. Lola is here once a month and sometimes more. She brings stuff from her own closet for inspiration. For the bath and body products she probably had 100 scents in front of her. She has a very mature approach to product development.'
'Madonna definitely has creative input also. It's a collaboration between the two. If Lola goes to a place with an idea that Madonna doesn't think is appropriate for the brand, she'll veto it. She's a branding expert.'

From contactmusic.com

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)