Hard Candy Fitness: Advertising Trucks
Press Pictures: Hard Candy Fitness Launch Party

Madonna turns hand to fitness with gym launch

She writes children's books and makes wine, dons a spandex leotard like no one else and has sold millions of albums around the world. Now she wants you to have a toned body.
Madonna launched her new brand of 'Hard Candy Fitness' gyms in Mexico City on Monday, opening a huge, 30,000-square-foot (2,787-square-meter) compound where Mexico's rich and the beautiful can go through dance classes and fitness routines inspired by the singer's routines.
So why choose a sprawling metropolis of some 20 million people, struggling with crime, pollution and endless traffic jams to kick off an international sports venture that may eventually include gyms in Russia, Brazil and Argentina?
'I have a history with Mexico,' Madonna, wearing a black and white-striped dress with boots, told Reuters.
'I have a connection that I have always felt anyways because of my love and interest in Frida Kahlo,' she added, referring to one of Mexico's best-known 20th century painters.
Hundreds of screaming fans, from boys wearing 'Mexicans do it better' T-shirts to drag queens in leg warmers, lined up outside the gym in a fruitless effort to get a glimpse of the singer, who arrived tightly protected by security.
Guests at the launch included the capital's mayor, Marcelo Ebrard, and Carlos Slim Domit, the son of the world's richest man, Carlos Slim.
Inside the new gym, Madonna taught a short dance lesson to a handful of lucky gym members handpicked by her staff to join her on the dance floor for a few minutes.
She said she is getting ready for another busy year in 2011 that will include a new movie and an album that would follow on the steps of her highly successful 'Hard Candy' studio album.
Asked whether she would pursue new collaborations as she did with stars such as Justin Timberlake, she said only that she is working with fellow artists.
On the home front, the mother of four kept open the possibility of expanding her brood.
'Who knows?' she said.

From Reuters Via Yahoo! News


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)