Material Girl Collection: Promotional Pictures - Part 1
Material Girl Collection: Promotional Pictures - Part 2

Material Girl Launch Day Events

Macy’s today announced that the new Material Girl collection, designed in collaboration with Madonna and her daughter Lourdes (Lola), launches on Tuesday 03 August, exclusively in 200 Macy’s stores across the country and on

Customers who shop first will enjoy special giveaways and a chance to win Madonna-autographed tees at select stores (see participating store list at bottom).

The first 200 customers to line up at six Macy’s locations will receive a free bandeau top from the Material Girl collection and a $10 Macy’s gift card to shop the collection that day.

Customers can also celebrate Madonna by dressing in their favorite look inspired by the Material Girl herself. Die-hard fans who line up between 10:00am - 12:00pm on Tuesday 03 August will also have a chance to receive a Madonna-autographed Material Girl tee at select stores.

Macy’s will host Madonna-inspired events in select stores on Tuesday 03 August to engage eager fans and fashionistas. Customers are invited to join in the fun as select Macy’s host afternoon dance parties featuring Madonna beats, exclusive giveaways and delicious treats.

To celebrate the launch on Tuesday 03 August, singer/songwriter Taylor Momsen, the celebrity muse and face of the Material Girl marketing campaign, will make a special appearance at Macy’s Herald Square in New York City from 5:00pm to 7:00pm. Lucky consumers and fans will be able to watch Momsen in a live acoustic performance in the juniors department on the 4th floor followed by a photo opportunity with a $50 Material Girl purchase.

Macy’s Material Girl Launch Party / Giveaway Locations include:

Macy’s Dadeland
7303 S.W. 88TH ST, Miami, FL 33156, 305-662-3400

Macy’s Glendale
2100 GLENDALE GALLERIA, Glendale, CA 91210, 818-240-8411

Macy’s Herald Square
151 W. 34TH STREET, New York, NY 10001, 212-695-4400

Macy’s State Street
111 North State Street, Chicago, IL 60602, 312-781-1000

Macy’s Union Square
170 O'FARRELL ST, San Francisco, CA 94102, 415-397-3333

Macy’s South Coast Plaza
3333 BEAR ST, Costa Mesa, CA 92626, 714-708-3333
(Macy’s South Coast Plaza will NOT have Madonna autographed t-shirts)


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