UK Magazines: Grazia
Video: Glee's Express Yourself

Madonna stands to profit from Glee episode

If everyone hits the notes they're supposed to, Tuesday’s Madonna-themed episode of 'Glee' is going to leave the Material Girl very, very happy - and not just from the female empowerment motif or Jane Lynch's stylized version of 'Vogue.'
For one thing, it’s the only episode so far of the hit series dedicated to a single artist.
'I could see it happening again infrequently in the future,' Adam Anders, 'Glee’s' music producer told TheWrap. 'But Madonna was a great choice to start with because of the depth of her catalogue.'
Indeed, that catalogue will hand Ms. Ciccone a nice chunk of financial joy from the licensing fees for the 'New Directions' kids’ performance of 10 of her songs. Licensing, like live performance, is one of the few areas of the music business that is still actually growing.
It’s a very strategic move when you take a look at the calendar.
The 'Glee' episode - 'Glee: The Power of Madonna' - and accompanying record are out one week after Madonna's Sticky & Sweet Tour CD and DVD hit the market.
The album debuted in the Top 10, and the DVD topped the music-video charts.
'This ‘Glee’ episode is still a win/win for her and Live Nation's investment in her touring and related merchandise because of the publicity and the spike in sales they'll get for her new live DVD and CD,' a music industry insider told TheWrap.
According to one individual close to the show, Madonna and her management granted the show total access to her entire catalogue after being personally approached by 'Glee' co-creator Ryan Murphy last year.
It won’t hurt ratings for the already top-rated show, either.
'Glee’s' Anders wouldn’t confirm how much the show paid to use Madonna’s songs, but he did say that quantity helps. 'The more you do, there is a bulk rate involved, so you do get a better deal. Still, because of the production numbers, this was the most expensive ‘Glee’ we've ever done.'
Regardless of the discount Madonna gave 'Glee,' the themed episode mostly likely will end up extremely lucrative for both the show and the performer.
The mini-album, featuring seven of the 10 songs that'll be on the show, comes out online and in stores the same day the show airs. Also, fans that purchase the album off iTunes will get a version of 'Burning Up' as a bonus track.
Similar to that other Fox powerhouse 'American Idol,' artists who appear on 'Glee,' 'get a halo effect on the track level,' Silvio Pietroluongo, Billboard's director of charts, told TheWrap.
Madonna's greatest hits collection 'Celebration,' which has sold about 218,000 units since it came out in September of 2009, will likely see a bounce from the 2,000 copies a week it’s selling right now, thanks to the 'Glee' connection, he said.
'This isn’t really about Madonna being on ‘Glee,’' a former label executive and industry insider told TheWrap, 'it's about Madonna’s place in the market.'
Madonna herself told Us Weekly that she thought the 'Glee' episode was 'brilliant on every level.'
For a performer who has never shied away from exposure over her nearly three-decade career, looking at the bottom line, it’s not hard to see why....on every single level.

From /


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)