Madonna videos to return to YouTube
Wednesday, 30 September 2009
Google Inc.'s YouTube reached an agreement with Warner Music Group Corp. that will bring artists including Madonna and Metallica back to the video-sharing site.
Warner Music will be able to sell its own ads on the site and the 'vast majority' of the revenue will go to the record label, Chris Maxcy, director of YouTube Partner Development, said Tuesday on a conference call.
With this accord, YouTube now has agreements with all four major record labels. Warner Music Chairman and CEO Edgar Bronfman pulled his company's videos from YouTube, the world's most popular video-sharing site, in December after discussions over royalties failed.
'It's a win for artists and fans around the world, and it represents many months of hard work for both companies,' Maxcy said.
Videos from Warner Music artists will return to YouTube by year-end, Maxcy said. Warner plans to hire outside agencies to sells ads and find partnerships, such as sponsorships of videos and artists.
'Members of the YouTube community will not only be able to access videos and other music-related content from Warner Music Group recording artists and songwriters, but will also gain access to an enhanced user experience on YouTube with a feature-rich, high-quality premium player and enhanced channels,' Warner Music said in an e-mailed statement.
Warner Music will be able to sell its own ads on the site and the 'vast majority' of the revenue will go to the record label, Chris Maxcy, director of YouTube Partner Development, said Tuesday on a conference call.
With this accord, YouTube now has agreements with all four major record labels. Warner Music Chairman and CEO Edgar Bronfman pulled his company's videos from YouTube, the world's most popular video-sharing site, in December after discussions over royalties failed.
'It's a win for artists and fans around the world, and it represents many months of hard work for both companies,' Maxcy said.
Videos from Warner Music artists will return to YouTube by year-end, Maxcy said. Warner plans to hire outside agencies to sells ads and find partnerships, such as sponsorships of videos and artists.
'Members of the YouTube community will not only be able to access videos and other music-related content from Warner Music Group recording artists and songwriters, but will also gain access to an enhanced user experience on YouTube with a feature-rich, high-quality premium player and enhanced channels,' Warner Music said in an e-mailed statement.
From Bloomberg News
Unfortunately this is not happening elsewhere. I purchased 2 DVDs and one of the 2 CD set at Best Buy in Austin, Texas and all I got was a receipt. LOL It would have been nice to have gotten that vintage Madonna poster.
Posted by: Gilbert U. | Wednesday, 30 September 2009 at 06:18 PM