Vodafone streams Madonna's Roseland concert
Monday, 28 April 2008
Vodafone customers in Cyprus, Egypt, France (SFR), Germany, Greece, Hungary, Italy, Netherlands, New Zealand, Portugal, Romania, South Africa (Vodacom), Spain and UK will have access to the show via their mobile phones on Vodafone live! and via their PCs using a unique streaming platform at www.vodafone.com/music
Vodafone customers will be able to do more than simply view the performance. They will be able to interact and share their emotions with other online show goers and select camera angles to move around the stage to get the best view, making them feel as though they are there in person and part of the event.
Vodafone customers will also have a chance to win tickets to Roseland Ballroom in New York City and become one of the lucky few to experience Madonna’s performance in person at the iconic venue.
'As a leader in the digital music industry, we’re providing our customers closer access to music from top artists and events, allowing them to enjoy their favorite content both on their PCs and mobile phones,' said Frank Rovekamp, Global Chief Marketing Officer, Vodafone Group. 'Vodafone’s strategy is to offer different music flavours and innovative formats allowing customers to experience music on their mobile in any way they wish.'
'We continue to explore innovative ways of deepening the connection between artist and audience. Offering millions of fans around the world live, interactive access to a unique, intimate Madonna show is a powerful way to showcase a new album' said John Reid, Vice Chairman, WMI & President, Warner Music Europe. 'Building on the mobile première, this special broadcast will further heighten the sense of event and excitement during HARD CANDY’s much anticipated launch week.'
Fans who are vodafone customers should log into their local vodafone website and follow instructions to gain the unique pincode to allow them to watch the event live.
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