ICON relaunched
Madonna's birthday treat for Justin

Madonna's Super Bowl Score

One ticket to the Super Bowl: $2,000. Thirty seconds of advertising during the Super Bowl: $2.7 million. Five seconds' worth of Madonna in a Super Bowl ad: A heck of a lot more than that.
Sources tell E! Online that the Material Girl was paid $10 million to appear in a commercial for Sunsilk hair-care products that will premiere during the in the fourth quarter of Sunday's game between the New England Patriots and New York Giants (most of whom do not make $10 million in an entire season).
In the 30-second spot, old stock footage of Madonna, Shakira and Marilyn Monroe is woven together in a Warholian, pop art-inspired montage touting Sunsilk's new 'Life Can't Wait' global campaign.
'Make your hair happen,' the ad urges, to the closing strains of Madonna's 'Ray of Light.'
Shakira did herself a nice-although not as nice-turn, as well, collecting $2.5 million from Unilever, which opted to use its only Super Bowl buy to spotlight the Sunsilk brand. (For those who don't want to wait for the two-minute warning, the commercial can be previewed at lifecan'twait.com.)
Madonna's publicist, Liz Rosenberg, had no comment on her client's reported payday.
'I have not seen the commercial nor do I have any information on the financial part of the deal,' she told E! News.

From E! Online

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)