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Madonna's Super Bowl Score

One ticket to the Super Bowl: $2,000. Thirty seconds of advertising during the Super Bowl: $2.7 million. Five seconds' worth of Madonna in a Super Bowl ad: A heck of a lot more than that.
Sources tell E! Online that the Material Girl was paid $10 million to appear in a commercial for Sunsilk hair-care products that will premiere during the in the fourth quarter of Sunday's game between the New England Patriots and New York Giants (most of whom do not make $10 million in an entire season).
In the 30-second spot, old stock footage of Madonna, Shakira and Marilyn Monroe is woven together in a Warholian, pop art-inspired montage touting Sunsilk's new 'Life Can't Wait' global campaign.
'Make your hair happen,' the ad urges, to the closing strains of Madonna's 'Ray of Light.'
Shakira did herself a nice-although not as nice-turn, as well, collecting $2.5 million from Unilever, which opted to use its only Super Bowl buy to spotlight the Sunsilk brand. (For those who don't want to wait for the two-minute warning, the commercial can be previewed at lifecan'twait.com.)
Madonna's publicist, Liz Rosenberg, had no comment on her client's reported payday.
'I have not seen the commercial nor do I have any information on the financial part of the deal,' she told E! News.

From E! Online


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