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Madonna named Most Elegant Female of 2007

I'm Gonna Wash That Brand Right Into My Hair

A hair-care brand is hoping to generate some attention through a worldwide campaign that gets under way with a star-filled commercial during Super Bowl XLII on Fox on Feb. 3.
The commercial will present three famous, fabulous females - Madonna, Marilyn Monroe and Shakira - to promote the Sunsilk line of hair products sold by Unilever. The 30-second spot is scheduled for the fourth quarter of the game.
Some Super Bowl commercials that have been much blogged and buzzed about in recent years have been for products aimed at women. It may seem counterintuitive, but it can make sense if you consider that about 40 percent of the audience for the game is female.
Indeed, the Super Bowl is typically the No. 1 show for women each year, or No. 2 (after the Academy Awards).
The campaign carries the theme 'Life can’t wait' and urges women to 'make your hair happen.' The commercial will direct viewers to a Web site, which is scheduled to go live on Feb. 1.
Visitors to the site will be asked to share personal stories about how they — like Madonna, Monroe and Shakira — try to live life to the fullest.
Or, in the case of Monroe, who died in 1962, lived life to the fullest.
The commercial features snippets of songs associated with each star. Madonna sings 'Ray of Light,' Monroe sings 'I Want to Be Loved By You' and Shakira sings 'Whenever, Wherever.'
After the spot appears in the Super Bowl, the campaign will migrate around the world, to 15 markets in Europe, Latin America and Asia. Sunsilk is sold by Unilever in about 80 countries.

From TV Decoder / New York Times - thanks to Mo

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Sixxfive

Madonna doing a shampoo commercial? I would think that she would be more selective.

didier

It is very odd that the ad will be air on FOX which website (FOXNEWS) cannot stop to publish anti Madonna articles, the last one was particularly disgusting, saying MADONNA humanitarian work is a just a way to collect money for Kaballah, not to help the orphans when thera are plenty of evidences that Madonna saves hundred of Malawian orphans. What Madonna does in Malawi deserves our admiration. She does it with love and compassion and it has been fully recognised by Malawian autohrities.

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