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More on the Gucci/Raising Malawi/UNICEF event

Gucci’s Feb. 6 fund-raiser to accompany the opening of its biggest flagship worldwide on Fifth Avenue won’t be in New York, at least not technically. The company disclosed that the event, dubbed 'A Night to Benefit Raising Malawi and UNICEF,' will take place in a purpose-built structure on the North Lawn of the United Nations.
The 18-acre U.N. site on Manhattan’s East River is international territory, which means that it doesn’t belong to any one country or government, and the Gucci soiree is the first of its kind to ever take place there.
It promises to be quite a party. Hosted by the luxury house and Madonna, Gucci tapped Alicia Keys, Timbaland and Rihanna for special musical performances; there will be a presentation by renowned economist and Columbia University professor Jeffrey Sachs, who is also a co-chair, and a live auction, slated to be emceed by Chris Rock.
Along with Madonna and Gucci creative director Frida Giannini, Drew Barrymore, Adrien Brody, Salma Hayek and François-Henri Pinault, Sting and Trudie Styler, Demi Moore and Ashton Kutcher, Gwyneth Paltrow, Arpad Busson, Matthew Broderick and Sarah Jessica Parker, Téa Leoni and Lucy Liu will serve as co-chairs. Styler, Parker, Leoni and Liu are also UNICEF ambassadors.
Finally, Fashion Week Daily reports that according to Gucci, the location was chosen for its 'neutrality, connection to UNICEF, and symbolism of global unity, as it belongs to no country.'

From WWD.com