Forbes Savviest Celebrity Businesswoman
Thursday, 20 December 2007
In February, Madonna hooked up with Swedish retailer H&M to create her own fashion collection. The line encompassed everything from clothes to sunglasses and party bags. Madge probably got $2 million upfront for the line and then a percentage of sales, which did well, though not as well as Roberto Cavalli's. It did however cement her image with a new generation of fans and shoppers.
Then, in October, Madge, nearing 50 (in her always savy career) nailed one of her greatest business coups: a deal with concert promoter Live Nation that would reportedly earn her $120 million over 10 years. The sweeping partnership would encompass all future music and related busineses, including albums, touring, merchandising, DVDs, and music related film and TV projects.
Thanks to Micheal