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It all follows a leak of the star's 13th studio album ahead of its planned release on 10 March. This is the first music video to be published since the launch of SnapChat's 'Discover' service.
Snapchat has partnered with media companies to feature videos and news articles on the app. After 24 hours the stories disappear, in keeping with Snapchat's trademark feature of private messages that vanish a few seconds after being viewed by users.
Snapchat, which reportedly turned down a $3bn (£1.2bn) buyout offer from Facebook, has been valued at around $10bn (£6.2bn).
From BBC News
The video was directed by the French duo Julien Choquart and Camille Hirigoyen, together known as J.A.C.K., was edited by longtime Madonna collaborator Danny B. Tull, and styled by B. Akerlund - who also works wth Beyonce, Britney Spears and Lady Gaga. It was choreographed by Megan Lawson.
To state the obvious, it's a major coup for the three-year-old Snapchat, which boasts an estimated 200 million users. CEO Evan Spiegel made headlines during last year's Sony hack when a series of uncovered e-mails revealed that he was at work on an in-app music feature, including negotiations with Vevo to bring music video viewing inside Snapchat's interface. Those talks reported stalled, but the music feature being discussed was likely tied to Discover, which was announced last month.
Discover feeds news and entertainment from 12 different companies directly to the user. Participating organizations include Warner Music Group, National Geographic, People magazine, ESPN and Vice, who enlist editors to select stories (which can include photo essays and videos) that are shared and refreshed every 24 hours.
Liz could not reveal, but she did say: 'Madonna just shot a video for the first single from her ‘Rebel Heart’ album. It’s 'Living for Love' and we did it in Brooklyn. Lots of gorgeous men and incredible dancing and she looked very sexy. But I think the most important thing was how much fun she was having!' (Liz R. and I agree that Madonna needs more fun. Really. The woman never relaxes!)
'Living for Love' will be released February 12th. The album lands in March.
Here is an excerpt from the book of how he got the directing job for Burning Up and how he met Madonna for the first time:
No, I'm not going to New York on my own to meet some blonde chick called Madonna who Warners think is going to be massive, even if they are stumping up a bit more cash than usual for a first time artist.
"Come on. You managed to drag yourself out in front of the Nolan Sisters," Simon chortles. "I promised Warners you'd at least meet her. Then if you don't like we can wriggle out of it. She's a very cool dancer apparently."
I can't believe he's promised them. I'm on holiday.
"Oh, she's been practising in front of the mirror then?" It might be enough of the sarcy cynicism. Starting to hear myself whining.
"Actually, she saw the MJ video and she thought it was genius and she really wants to meet you."
"Yeah, well, I'm on holiday."
F---ing annoying. What am I doing here? Where is this bleeding apartment block? How did I agree to this? I'm burning up alright! That biting wind is bouncing off those stone Soho buildings right into my grumpy face. What number was it? That doesn't make sense. Where's the number on that building then?
This must be it. Smelly corridor. Crapped-out lift. Where's the penthouse suite then? There's seventeen buttons of floors but not a dicky bird about 'the penthouse suite'. How would she have a penthouse suite anyway? Nobody knows her from Adam.
Maybe a rich boyfriend? Maybe just rich. Never mind, you're here. Must be on the 17th floor then.
The 17th floor looks derelict. This can't be right; there's masonry and s--t all over the floor. Oh, look. Now I get it. There's a paper plate taped to the flaking wall with an arrow pointing up the crumbling staircase, which says 'Penthouse Suite' in biro. Penthouse Squat is what it'd say if it was being truthful.
Climb those stairs. And more stairs. And what's that thumping sound? And more stairs. And that music is pumping out up there. Dance music. That's f---ing loud. Now I'm out of breath in front of an apartment door with no bell and no knocker and nothing but another paper plate with 'Penthouse Suite' in blue biro stuck to it.
'Hello' isn't working. Door doesn't even shut properly. A hole where a latch might have been. I can push it open. A sort of kitchen area on the right. A couple of very grungy pots and pans by an old stove that's caked in many years of grime. There's not a stitch of furniture in the place.
"Hello?" is still being smothered by boom boom boom coming from down a narrow corridor with a very worn carpet. Is this a wind-up? She knew I was coming. She knew what time. I'm walking along the corridor. Another door. The source of the loud. Even this door has the inviting sliver of slightly open. I'm going to try shouting again. The music is deafening but I can't just walk in, can I?
I mean, this must be the bedroom.
"Hello? M – M – Ma – donna?"
F--k, that's a hard word to yell. That just doesn't feel like a name. It's feels like a thing. Or a feeling.
Or a phenomenon.
To read the rest of the article (scroll to the bottom of the page for the full Madonna excerpt) visit: www.telegraph.co.uk/culture/music/rockandpopfeatures
We've been up to our shenanigans again and I wanted to share them with you. Being the Madonna fan that I am, I could not help infusing our latest project with plenty of Madonna. The kindergarteners and I finished up a film last week based on the book 'Miss Nelson is Back'. This time we featured 'Bedtime Story' as a nightmare sequence and an instrumental of 'Dress You Up' as a makeover-type sequence (complete with a Truth of Dare perfume plug!).
In January 1989, the pop provocateur inked a $5 million endorsement deal with the soft-drink brand. On March 2, 1989, Madonna debuted 'Like a Prayer,' the title track of her fourth studio album, in a two-minute television commercial called 'Make a Wish.'
The flashback-fueled spot saw her watching a black-and-white home movie of her 8th birthday, and interspersed footage of the young girl with shots of adult Madonna dancing in the street and in a church with a gospel choir. The fairly innocuous ad aired during NBC's The Cosby Show, and it seemed unlikely to offend anyone. But when Madonna premiered the actual music video for 'Like a Prayer' on MTV the following day, viewers were singing a different tune.
The video's imagery, which included burning crosses, stigmata and the seduction of a saint, drew the ire of religious groups and customers, who assumed it was part of the Pepsi ad.
'When you've got an ad that confuses people or concerns people, it just makes sense that that ad goes away,' Tod MacKenzie, a spokesman for Pepsico Inc., told the New York Times. And go away, it did. Though the commercial was canceled, 'Like a Prayer' spent three weeks at No. 1 on the Billboard Hot 100 chart that spring, and Madonna reportedly kept the $5 million fee.
The once-incendiary hit went on to become one of the most celebrated songs in Madonna's canon, and it was even featured in her 2012 Super Bowl halftime performance – no small feat in the post-Nipplegate era. But one thing that hasn't changed is the Material Girl's earning power: According to Forbes, Madonna was the highest paid musician of 2013.
The kindergarten teacher who directed his students in spirited performances of Madonna's "Vogue" and "Material Girl" is now having his class offer an homage to the Queen of Pop with another of her smash hits.
This time, Arturo Avina's class perform "This Used To Be My Playground," the 1992 song used in the movie "A League of Their Own," in which Madonna starred alongside Tom Hanks and Geena Davis.
Avina, who teaches a general ed curriculum at the Olympic Primary Center in Los Angeles, opted to dispense with the baseball theme. Instead, he based his class's clip on the popular children's book "Miss Nelson Is Missing" with several nods to Madonna's original music video, which also featured a scrapbook feel.
"Sometimes a good pop song is better at telling a story than a typical nursery rhyme," Avina told HuffPost Gay Voices in an email last year. "And it's a lot more fun to teach when you teach what you love."
When the brief preview for Lady Gaga's 'Alejandro' video appeared during the singer's appearance on 'Larry King Live' last week, many people immediately noticed the nod to Madonna's 'Vogue.' It was all there: the sharp black-and-white photography, the muscular dancing, the spartan set, the iconic hairstyle.
But as it turns out, the full version of 'Alejandro' - which premiered Tuesday (June 8) - is a healthy combination of a number of different references, nods and homages to a bevy of Madonna videos. (One MTV News writer says 'Alejandro' is more than just an ode to Madonna - check out his counterpoint in the Newsroom blog.)
The 'Vogue' references are certainly there, as Gaga spends a large chunk of the video in that same spartan set in black-and-white. But the rest of the clip features Gaga in a number of different costumes - including a red nun's habit and some sort of steampunk headgear - in a handful of different scenarios (some of which involve Nazi imagery).
In addition to 'Vogue,' the opening sequence seems to recall Madonna's 'Evita' period (when she made 'Don't Cry for Me Argentina' a hit). Gaga is dressed to mourn whomever is in the casket behind her - perhaps the titular Alejandro? - and it would be easy to assume that she's attending a state funeral, which would mean Gaga flipped the gender roles in the original story of the Peróns (in reality, it was Juan who buried Eva).
Later, Gaga strips to her underwear and dominates a scantily clad dancer tied to a bed. While Madonna is no stranger to the imagery surrounding bondage and submission, that image most faithfully recalls the Material Girl's 'Human Nature,' which saw her dressed in black pleather and dancing seductively with the assistance of ropes and a riding crop.
But the biggest nod to Madonna's past certainly comes with all the religious imagery. Gaga dresses as a nun, swallows rosary beads and stands in front of a row of crosses at various points during the clip, which brings to mind Madonna's classic video for 'Like a Prayer.' In fact, there are even video clips of flames in the background of one of the dance scenes in 'Alejandro,' which could easily have been lifted wholesale from the moment in Madonna's clip when she sings among a field of flaming crosses.
There are a number of other cultural references that slip out of 'Alejandro' (Gaga clearly enjoys the work of film director Fritz Lang), but even the gun-barrel-sporting bra she wears at the end could be mistaken for that conical top Madonna made famous during the Blonde Ambition Tour.
Of course, 'Alejandro' director Steven Klein has worked as a photographer for Madonna over the past few years, so it's quite possible that these are merely the influences he has picked up while working with her. But if Gaga really is making an attempt to define herself as a next-gen Madonna who also pays homage to her elders, then there are worse paths to follow.
The clip finds the Madonna making fun of her late ‘80s Pepsi scandal. In the video footage Madonna has her arms covering her bare chest, looks at the camera smiling, and says, 'I wear what I want and I do what I want. Ask Pepsi.'
With the last remark, the entertainer references the 1989 controversy, in which she was paid a then-record $5 million as part of an endorsement deal, that included the filming of a commercial for the soft drink. The deal was scrapped by Pepsi executives due to threats of protests from right-wing Christian groups, such as the American Family Association, due to perceived sacrilege in her 'Like A Prayer' video, now considered one of the creative high points of Madonna’s storied career. The singer was allowed to keep the $5 million and her commercial aired only once on network television.
Madonna.com are looking for you - amazing fans to be in Madonna's next video, which will be a celebration of her music and fans.
If you would like to join us, send us your best picture to impress us for a chance to get picked.
We want to see it! We are looking for real fans, look-a-likes, you must come dressed to impress, bring all your Madonna Memoribilia (do you still have 80's stuff?) and be ready to PERFORM, dance or just be yourself.
**If you want to be picked, make sure to bring out your best Madonna Fan look!**
If you get picked you need to check the following:
* confirm you are over 18 yrs old
* you must bring a Photo ID to our shoot for entrance
* you can be at the Olympic Stadium on Tuesday the 21st of July
Please note that Madonna will not be in the video shoot this day
SEND US YOUR PICTURES: e-mail firstname.lastname@example.org now!
By e-mailing you acknowledge you will not receive a payment for this and you will sign necessary release forms and confidentiality agreements on the day.
Madonna and her team are currently filming the video to her next single in Milan and they want for you to be part of it:
'We are looking for you die hard fans to be in Madonna's next video, which will be a celebration of her music and fans. We need you to come dressed to impress, bring all Madonna memorabilia, t-shirts or Madonna outfits you have and be ready to perform, dance or just be yourself.
If you would like to join in, please check the following details:
- Confirm you are over 18 years old
- You must bring your photo ID to the filming location
- Must have your country of residence (residenza) and tax number (code fiscale) available
- You can be in Milan at around 9pm on Saturday 18th July. We will not reveal the location until just before this time.
If you agree, come and celebrate: Please e-mail email@example.com with a recent picture attached (No picture, No invite), as well as your full name, mailing address and phone number.
PLEASE NOTE THAT MADONNA WILL NOT BE AT THE FILM SHOOT, WE ARE ONLY SHOOTING EXTRAS THIS DAY.
Please note that we will not be able to pick everybody that replies.
If any madonnalicious readers get picked for the video we would love to hear your story from the shoot - email us at firstname.lastname@example.org
The release had originally been scheduled for Monday 09 June but due to the video leaking onto the internet last week the premiere date was pushed forward to today.
The video was directed by Tom Munro and shot during the Elle photoshoot. The video is now also available to buy in iTunes stores today.
Thanks to Peter and Sarah
Check out Madonna's official YouTube channel at www.youtube.com/user/madonna
An official mailout from Warner Brothers is teasing fans with news about the video for 4 Minutes without revealing anything!
You've heard it on the radio and soon the first glimpses of the official video for '4 Minutes', featuring Justin Timberlake and Timberland will be appearing online so make sure you keep your eyes peeled....
From E! Online - thanks to Caesar
Timbaland and Justin Timberlake have both now arrived in London in preparation to film the video for Madonna's next single 4 Minutes to Save the World during the next few days, and before Madonna jets off to New York City for the Raising Malawi/Gucci fundraising benefit on Wednesday 06 February.
Singer and long-time Madonna fan Darren Hayes performed a version of Madonna's Dress You Up during his concert on New Years Eve - here is what Darren told madonnalicious about the performance:
I did this as a special treat on New Years Eve. I told the audience, and it's true, that seeing M doing this on a VHS copy of 'The Virgin Tour' when I was a kid made me want to be a performer. Twenty years later I performed it for my own audience and it felt just as good!
UK TV comedian Harry Enfield was interviewed on This Morning recently and spoke about work on his TV show Ruddy Hell it's Harry and Paul - on which he has done sketches about The Ritchies.
Harry recently went into a gym in London and met Guy Ritchie. Guy asked him 'Are you making a new series?', Harry replied 'Yes', to which Guy said 'Am I in it again?'....'Errrr'.... Guy's last words to Harry were, You've done a good job on the wife though!
You can view one of Harry and Paul's Guy and Madonna sketches here: