Michelle Peck, Skin Care Artist and Madonna's Skin Care Advisor and Brand Ambassador Introduces MDNA SKIN on February l2th.
'MDNA SKIN' - the new innovative and revolutionary skin care brand created by Madonna in collaboration with MTG, Japan's leading beauty company, is scheduled to open in Omotesando for a limited time beginning Thursday, February 13th thru Sunday, February 23rd between 11:00 and 20:00. This will be the exclusive location to buy 'MDNA SKIN' in the world. The brand's goal is to challenge women and their awareness about the art of beauty and skin care.
The state-of-the-art treatment system consists of three components:
The clay oil therapy inspired CHROME CLAY MASK, made with a base of clay from Montecatini Terme in Italy, which performs multiple functions that enrich the skin.
The SKIN REJUVINATOR - the specialized Magnetic Force and Deep Derma induction system devised to remove impurities and revitalizes the skin.
THE SERUM - based on an original formula that was created exclusively for Madonna, it creates a glowing effect when used alone and is further enhanced when used with the CHROME CLAY MASK and SKIN REJUVENATOR.
Using these products routinely as part of daily skin care regime creates firm, resilient and radiant skin overflowing with energy after every use.
The MDNA SKIN POP UP STORE will give customers the opportunity to see, feel and experience the products and enjoy the multiple screen projected visuals. The store will also host a VIP area and the location for special events.
MDNA SKIN will be available at selected department stores in Japan on February 26th.
MDNA SKIN POP UP STORE
DATE: 2/13 - 2/23
OPEN TIME: 11:00 - 20:00
VENUE: BA-TSU ART GALLERY
5-11-5 Jingumae, Shibuya-ku, Tokyo
5 minute walk from Omotesando Station, Exit A1
Tokyo Metro Ginza Line, Chiyoda Line, Hanzomon
Thanks to Instagram, it's amazing what a tease celebrities can be. Take Madonna, who last night eluded to the fact that she's launching a new skincare line - or did we imagine that?
The 55-year-old uploaded a photo of herself draped across her bathroom floor with the caption: 'She's done for the day! Bath or shower? #MDNASKIN.' While some followers missed the point - 'I prefer a bath,' replied one - we saw through the hashtag and found a skincare line. Elusive, and perhaps not the right styling for a new beauty campaign (suspenders do not a skincare advert make), but nonetheless food for skincare thought, and an excellent marketing ploy.
With a perfume collection under her belt (inspired by Robert Piguet's Fracas), a chain of Hard Candy Fitness studios with her name across the door and a very public penchant for oxygen-infused facials by Intraceuticals (she owns, and tours, with one of the oxygen infusing skin rejuvenating machines by her side) we know Madge likes a touch of health and beauty.
But is she moving into the world of skincare herself? Click on the link spelt out in her Instagram teaser and you'll find your way to a Japanese skincare brand, #MDNA - which, says the landing page, will be revealed in Japan on February 12.