Madonna wants us all to have skin as ageless as hers.
The singer’s six-product MDNA Skin line isn’t yet available in the United States, but that hasn’t stopped the Queen of Pop from teasing her social media followers with her favorite products. On Friday, she shared a video of herself getting the MDNA Chrome Clay Mask slathered on her face with a conventional butter knife.
On her Instagram story, which is seriously worth a look, her facialists continue to apply the mask and then remove it, all at the Material Girl’s instruction. Naturally, because this is Madonna, she also sings while it’s all happening.
The mask is a super-luxe concoction worthy of Madonna (and of the pop star inside everyone). Its active ingredient is volcanic clay from Montecatini Terme in Tuscany, the Italian town known as a wellness-spa destination. Unlike the typical dry-then-crack clay mask, MDNA’s version reportedly stays creamy when applied. It’s also technologically savvy. The clay is magnetized, so you remove it by dragging a magnetic brush over your face. No rinsing necessary. And it just looks impressive. The best part? The mask stays on for only five minutes. It must have been designed either for rushed mornings or for the busy schedule of the world’s most famous music icon.
Madonna herself demonstrated the magnet-removal innovation last year on Instagram. 'You want this product. I want this product,' she said.
Aside from the mask and its removal device, the line includes a face wash, serum, rose mist, eye mask, and a not-yet-released eye serum. All products have prestige prices, from $4,860 Japanese yen (about US$43) for the face wash and 62,640 yen (about US$567) for the mask and regenerator set.
Madonna has been teasing the U.S. release of the mask for months, but for now, all MDNA Skin products are available only in Japan. Does anyone we know have a Japanese vacation and a large suitcase?
From Yahoo! Beauty
This week sucked all the moisture out of me!! So Friday is MDNA Chrome Clay Mask Day! 🤡😂💯 Need my skin to Glow this weekend! 💕💕💕💘💕💕 pic.twitter.com/2uZo4di9kF— Madonna (@Madonna) 2 June 2017
⚽️♥️⚽️♥️⚽️♥️⚽️♥️🐶♥️⚽️♥️⚽️ pic.twitter.com/9BhNk47crX— Madonna (@Madonna) 3 June 2017
We've known about Madonna's skin-care line, MDNA, for a few years now, but knowing about the concept - and the products in the line - is about all we've experienced. Since news of its launch, the collection has only been available in Hong Kong and Japan, so getting your hands on it would basically entail booking a pricey vacation just to shop for cosmetics. Hey, if you have the extra cash, kudos. But it looks like those in the U.S. are finally going to be able to experience the Queen of Pop's skin-care products.
When? Well, that's still an unfortunate TBD. The singer took to Instagram to share a video of her latest MDNA Chrome Clay Mask and wrote in the caption that it's 'coming to America soon,' but those are all the details we have.
The Chrome Clay Mask seems like it works similar to the uber-popular magnetic face masks that hit the market earlier this year, like Dr. Brandt Skincare Magnetight Age-Defier Mask ($75; sephora.com).
The other buys that made up MDNA include serum, face wash, rose mist, eye mask, eye serum, and a tool called the skin rejuvenator. According to Madonna's site, the U.S. version of MDNA's e-com site will be up and functioning 'very soon,' so hopefully that means before we've used all our holiday gift cards on coffee and sweaters we don't need.
From InStyle Via Yahoo! News
Madonna was promoting her MDNASkin products while in Japan. She posted these two pictures on her Instagram page:
'Off to a great start with mdnaskin products with my partners Mr. Matushita and Mr. Nakajima. #wehavemanydreams #mdnaskin #mtg'
'And then we relax@after a hard days werk!! Thank goodness for mdnaskin Thank goodness for all of it!'
An advert for Madonna's MDNA SKIN collection has been released. The products are currently only available in Japan. For more information visit www.mdnaskin.jp
madonnalicious reader Rena visited the MDNA SKIN pop-up store at the BA-TSU ART GALLERY in Tokyo and took these pictures of the venue, product display and goodie bag.
Michelle Peck, Skin Care Artist and Madonna's Skin Care Advisor and Brand Ambassador Introduces MDNA SKIN on February l2th.
MDNA SKIN POP UP STORE
'MDNA SKIN' - the new innovative and revolutionary skin care brand created by Madonna in collaboration with MTG, Japan's leading beauty company, is scheduled to open in Omotesando for a limited time beginning Thursday, February 13th thru Sunday, February 23rd between 11:00 and 20:00. This will be the exclusive location to buy 'MDNA SKIN' in the world. The brand's goal is to challenge women and their awareness about the art of beauty and skin care.
The state-of-the-art treatment system consists of three components:
The clay oil therapy inspired CHROME CLAY MASK, made with a base of clay from Montecatini Terme in Italy, which performs multiple functions that enrich the skin.
The SKIN REJUVINATOR - the specialized Magnetic Force and Deep Derma induction system devised to remove impurities and revitalizes the skin.
THE SERUM - based on an original formula that was created exclusively for Madonna, it creates a glowing effect when used alone and is further enhanced when used with the CHROME CLAY MASK and SKIN REJUVENATOR.
Using these products routinely as part of daily skin care regime creates firm, resilient and radiant skin overflowing with energy after every use.
The MDNA SKIN POP UP STORE will give customers the opportunity to see, feel and experience the products and enjoy the multiple screen projected visuals. The store will also host a VIP area and the location for special events.
MDNA SKIN will be available at selected department stores in Japan on February 26th.
MDNA SKIN POP UP STORE
DATE: 2/13 - 2/23
OPEN TIME: 11:00 - 20:00
VENUE: BA-TSU ART GALLERY
5-11-5 Jingumae, Shibuya-ku, Tokyo
5 minute walk from Omotesando Station, Exit A1
Tokyo Metro Ginza Line, Chiyoda Line, Hanzomon
Thanks to Instagram, it's amazing what a tease celebrities can be. Take Madonna, who last night eluded to the fact that she's launching a new skincare line - or did we imagine that?
The 55-year-old uploaded a photo of herself draped across her bathroom floor with the caption: 'She's done for the day! Bath or shower? #MDNASKIN.' While some followers missed the point - 'I prefer a bath,' replied one - we saw through the hashtag and found a skincare line. Elusive, and perhaps not the right styling for a new beauty campaign (suspenders do not a skincare advert make), but nonetheless food for skincare thought, and an excellent marketing ploy.
With a perfume collection under her belt (inspired by Robert Piguet's Fracas), a chain of Hard Candy Fitness studios with her name across the door and a very public penchant for oxygen-infused facials by Intraceuticals (she owns, and tours, with one of the oxygen infusing skin rejuvenating machines by her side) we know Madge likes a touch of health and beauty.
But is she moving into the world of skincare herself? Click on the link spelt out in her Instagram teaser and you'll find your way to a Japanese skincare brand, #MDNA - which, says the landing page, will be revealed in Japan on February 12.