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Beginning Sunday, 19 September make a $75 purchse from the Material Girl Collection designed by Madonna and her daughter Lola and you'll score a pass to this star studded dance party.
Events subject to change or cancellation. While supplies last. Limited to the first 350 customers who make a qualifying purchase at Herald Square location beginning at store opening on 9/19/10. No photos or autographs. One pass per customer.
'I get told all the time that I'm a fashion icon now, but I don't really know what that means. I just get dressed. But yeah it's great when I'm called Madonna's muse. She's an icon. So to be asked to model for her line was an honour.
She came to the shoot and took some pictures. She's hand-on with the styling and was ripping up shirts and stuff and even took some of the pictures.
Lourdes is a smart, super-talented girl. She was more on top of things and organised than some of the adults there. Madonna said she was a fan of my band (The Pretty Reckless), hopefully she'll come to see a show at some poiny when she's not jet-setting across the world.'
Enter for a chance to be choreographed by Madonna’s lead dancers and perform LIVE for Madonna at the launch party for her the new junior brand, Material Girl. The event will take place at Macy’s Herald Square on Wednesday 22 September. Twenty of the best dancers will become finalists and ten will be chosen by Madonna herself to dance at the Material Girl party.
Visit materialgirlcollection.com to enter and for full rules. (Audition time 1 minute, anything over will not be accepted). Material Girl will will be providing you with music selections to choose from for your audition. Use of any non-approved music will automatically result is disqualification. Must be between the ages of 18 to 27 years old to audition.
If fans cannot make the live audition they also have the chance to submit a video audition - visit www.materialgirlcollection.com for more information.
Photos: Kent Miller Studios/Macy's, Inc.
Thanks to Brian
For all the launch day events details check material-girl-launch-day-events.
madonnalicious would love any pictures and reports from todays launch in the US. Just email any of your pictures or reports to us at [email protected]
Thanks to Don
Customers who shop first will enjoy special giveaways and a chance to win Madonna-autographed tees at select stores (see participating store list at bottom).
The first 200 customers to line up at six Macy’s locations will receive a free bandeau top from the Material Girl collection and a $10 Macy’s gift card to shop the collection that day.
Customers can also celebrate Madonna by dressing in their favorite look inspired by the Material Girl herself. Die-hard fans who line up between 10:00am - 12:00pm on Tuesday 03 August will also have a chance to receive a Madonna-autographed Material Girl tee at select stores.
Macy’s will host Madonna-inspired events in select stores on Tuesday 03 August to engage eager fans and fashionistas. Customers are invited to join in the fun as select Macy’s host afternoon dance parties featuring Madonna beats, exclusive giveaways and delicious treats.
To celebrate the launch on Tuesday 03 August, singer/songwriter Taylor Momsen, the celebrity muse and face of the Material Girl marketing campaign, will make a special appearance at Macy’s Herald Square in New York City from 5:00pm to 7:00pm. Lucky consumers and fans will be able to watch Momsen in a live acoustic performance in the juniors department on the 4th floor followed by a photo opportunity with a $50 Material Girl purchase.
Macy’s Material Girl Launch Party / Giveaway Locations include:
7303 S.W. 88TH ST, Miami, FL 33156, 305-662-3400
2100 GLENDALE GALLERIA, Glendale, CA 91210, 818-240-8411
Macy’s Herald Square
151 W. 34TH STREET, New York, NY 10001, 212-695-4400
Macy’s State Street
111 North State Street, Chicago, IL 60602, 312-781-1000
Macy’s Union Square
170 O'FARRELL ST, San Francisco, CA 94102, 415-397-3333
Macy’s South Coast Plaza
3333 BEAR ST, Costa Mesa, CA 92626, 714-708-3333
(Macy’s South Coast Plaza will NOT have Madonna autographed t-shirts)
To celebrate the launch of the Material Girl collection on Tuesday 03 August, Taylor Momsen will make a special appearance at Macy’s Herald Square in New York and perform live.
More from the Material Girl herself:
On Macy's: 'Macy's seems like a perfect fit because they're so good at marketing, their stores are all over the place and their price range is accessible. And the Macy's Thanksgiving Day Parade passes right in front of my apartment every year so I feel especially sentimental since my kids and I get to watch it every year when we're in town.'
On Lola's fashion sense: 'She's influenced by everything from bands she listens to, kids she sees in hip-hop and ballet classes and she's been to enough photo sessions, video shoots and seen me put my tours together to have developed a great eye. She's also worked in the wardrobe department on some of my tours. I love the way she puts different things together that are sometimes unexpected. She's the fashion police at our house and has a point of view on what everyone is wearing. I'm not saying we agree on everything but we enjoy collaborating together.'
On the new line: 'I didn't approach the Material Girl line to make up for something missing from the retail landscape. But I do think the Material Girl line gives young girls an opportunity to express themselves creatively and have fun putting outfits together depending on the occasion or their mood.'
The collection will retail from $12 to $40 and an advertising campaign will launch on Tuesday 29 June.
A Macys.com/materialgirl website will be launched as well as Material Girl Facebook and Twitter pages with behind-the-scenes goodies and pictures from the collection and campaign.
And last but not least there will be a competition run by Macy's for one fan and three friends to meet Madonna in New York City!
Thanks to Marlon