Material Girl Collection

Madonna raids Lourdes' wardrobe

Madonna's 13-year-old daughter Lourdes has revealed her mother steals clothes from her wardrobe.
The 51-year-old singer - who recently launched teen clothing range, Material Girl, with 13-year-old Lourdes - often steals her daughter's style.
When asked if she ever takes clothes from her mother's wardrobe, Lourdes said: 'Oh my God. Like....all the time! But she does the same thing to me now. But it's so annoying, like, like, because my feet skipped her shoe size, and it's so frustrating.'
Meanwhile, the 'Celebration' hitmaker revealed that she loved working with Lourdes, but admitted they didn't always agree on everything.
Speaking about her daughter, Madonna said: 'I think we complement each other but we do disagree on a few things. I wouldn't have worn this flannel shirt thing but she looks good in it so what are you going to do. I'm a very proud mum tonight.'
Lourdes agreed, telling the Daily Mail newspaper: 'Yes there were definitely clashes but you know it all worked out in the end.'
The collection - modelled by 'Gossip Girl' star Taylor Momsen and available to buy at US store Macy's - consists of clothes, footwear, handbags, jewellery and accessories.


Fan report from Material Girl Collection launch party

madonnalicious reader DJ Danny Echi sent in this short report from last nights Material Girl Collection launch party:

The party was fun last night. It started at 7:10pm. M was on stage for 40 minutes. She look freakin beautiful like her Ray of light days. She didn't sing nor did she take photos with fans or gave any autographs. Her old/regular tour dancers and new dancers danced for 20 minutes and they were the show/performance. Lola sat next to M all night on stage. I'm tired!

If you were at the event last night, don't forget you can email any reports and pictures to us at madonnalicious@gmail

Macy's Material Girl Event Buildup

madonnalicious reader DJ Johnny Blaze was #17 in the queue on Sunday to get a pass to see Madonna at Macy's on Wednesday. Here is his story and pictures of the new window displays, the queue and the pass:

I got to Macy's at 7:00am on Sunday morning the line wasn't that crazy, thank God. About 30 minutes before the store opened they gave everyone a number to guarantee that we will get a pass for the party so we don't have to hurry and run getting items. Everything went pretty well, I've found some great bargains as some of the items were on sale which is great. I got my pass and now I'm looking forward to see Madonna on Wednesday!

Details on how to attend Madonna's event at Macy's

madonnalicious reader Julia Repeta has provided a clearer picture of the promotional poster and details of how to attend Madonna's Material Girl Collection dance party at Macy's on Wednesday 22 September.

Beginning Sunday, 19 September make a $75 purchse from the Material Girl Collection designed by Madonna and her daughter Lola and you'll score a pass to this star studded dance party.

Events subject to change or cancellation. While supplies last. Limited to the first 350 customers who make a qualifying purchase at Herald Square location beginning at store opening on 9/19/10. No photos or autographs. One pass per customer.

Taylor Momson on being Madonna's muse

Taylor Momson was interviewed by UK newspaper the Sunday Mirror and briefly mentioned what it was like to be Madonna's Material Girl fashion range muse:

'I get told all the time that I'm a fashion icon now, but I don't really know what that means. I just get dressed. But yeah it's great when I'm called Madonna's muse. She's an icon. So to be asked to model for her line was an honour.
She came to the shoot and took some pictures. She's hand-on with the styling and was ripping up shirts and stuff and even took some of the pictures.
Lourdes is a smart, super-talented girl. She was more on top of things and organised than some of the adults there. Madonna said she was a fan of my band (The Pretty Reckless), hopefully she'll come to see a show at some poiny when she's not jet-setting across the world.'

Still time left for the chance to dance for Madonna!

It’s not too late to enter! Between now and Friday 03 September 2010 12:00am EST, you can enter for a chance to dance for Madonna!

Enter for a chance to be choreographed by Madonna’s lead dancers and perform LIVE for Madonna at the launch party for her the new junior brand, Material Girl. The event will take place at Macy’s Herald Square on Wednesday 22 September. Twenty of the best dancers will become finalists and ten will be chosen by Madonna herself to dance at the Material Girl party.

Visit to enter and for full rules. (Audition time 1 minute, anything over will not be accepted). Material Girl will will be providing you with music selections to choose from for your audition. Use of any non-approved music will automatically result is disqualification. Must be between the ages of 18 to 27 years old to audition.

Dance for a chance to meet Madonna

Dancers in New York City have the chance to audition for Madonna for the Material Girl Launch in September. The auditions take place in New York City tomorrow (Thursday 26 August). For full details on the competition read the flyer below.

If fans cannot make the live audition they also have the chance to submit a video audition - visit for more information.

Madonna faces Material Girl lawsuit

Madonna is being sued over the rights to use the 'Material Girl' name for the trendy juniors clothing line that she designed with daughter Lourdes. Apparel manufacturer LA Triumph slapped the superstar with a lawsuit Thursday, claiming that it had been marketing clothes under the 'Material Girl' brand since 1997.
'Our client and its predecessor have been continually selling similar clothes in similar retail outlets at similar price points under their Material Girl brand since at least 1997 and Madonna and her newfound company do not have the right to trade in the same space under this brand,' said an attorney for the company in a statement, alleging that their client faces 'a risk of being subsumed by Madonna’s profile, obvious worldwide notoriety' and massive marketing campaign.
Madonna’s much-buzzed-about Material Girl collection, fronted by Gossip Girl star Taylor Momsen, launched at Macy’s earlier this month. Madonna has not yet commented.


Madonna power helps at Macy's

Macy's delivered a July fireworks show for investors yesterday - with a little help from Madonna.
The nation's biggest department store reported a better-than-expected 7.3-percent increase in July same-store sales, or sales at stores open at least a year.
While other retailers, including rival JC Penney, were singing the back-to-school blues with sluggish monthly sales reports, Macy's CEO Terry Lundgren said the season is 'off to a great start.'
Lundgren cited the 'phenomenal launch' of the new 'Material Girl' fashion line, designed by Madonna and her 13-year-old daughter, Lourdes. Aimed at teenage girls, the 1980s-inspired line will include clothing, shoes, handbags and jewelry.
On Tuesday, Macy's launched the collection at the company's flagship store on Herald Square with a performance by pop star Taylor Momsen, who drew throngs of girls dressed up like Madonna. Macy's shares yesterday rose 34 cents, or 1.8 percent, to $19.78.


Material Girl: Macy's Windows

Macy's in New York City feature these large teaser window displays advertising the launch of the Material Girl fashion line today (Tuesday 03 August).

For all the launch day events details check material-girl-launch-day-events.

madonnalicious would love any pictures and reports from todays launch in the US. Just email any of your pictures or reports to us at

Thanks to Don

Material Girl Launch Day Events

Macy’s today announced that the new Material Girl collection, designed in collaboration with Madonna and her daughter Lourdes (Lola), launches on Tuesday 03 August, exclusively in 200 Macy’s stores across the country and on

Customers who shop first will enjoy special giveaways and a chance to win Madonna-autographed tees at select stores (see participating store list at bottom).

The first 200 customers to line up at six Macy’s locations will receive a free bandeau top from the Material Girl collection and a $10 Macy’s gift card to shop the collection that day.

Customers can also celebrate Madonna by dressing in their favorite look inspired by the Material Girl herself. Die-hard fans who line up between 10:00am - 12:00pm on Tuesday 03 August will also have a chance to receive a Madonna-autographed Material Girl tee at select stores.

Macy’s will host Madonna-inspired events in select stores on Tuesday 03 August to engage eager fans and fashionistas. Customers are invited to join in the fun as select Macy’s host afternoon dance parties featuring Madonna beats, exclusive giveaways and delicious treats.

To celebrate the launch on Tuesday 03 August, singer/songwriter Taylor Momsen, the celebrity muse and face of the Material Girl marketing campaign, will make a special appearance at Macy’s Herald Square in New York City from 5:00pm to 7:00pm. Lucky consumers and fans will be able to watch Momsen in a live acoustic performance in the juniors department on the 4th floor followed by a photo opportunity with a $50 Material Girl purchase.

Macy’s Material Girl Launch Party / Giveaway Locations include:

Macy’s Dadeland
7303 S.W. 88TH ST, Miami, FL 33156, 305-662-3400

Macy’s Glendale
2100 GLENDALE GALLERIA, Glendale, CA 91210, 818-240-8411

Macy’s Herald Square
151 W. 34TH STREET, New York, NY 10001, 212-695-4400

Macy’s State Street
111 North State Street, Chicago, IL 60602, 312-781-1000

Macy’s Union Square
170 O'FARRELL ST, San Francisco, CA 94102, 415-397-3333

Macy’s South Coast Plaza
3333 BEAR ST, Costa Mesa, CA 92626, 714-708-3333
(Macy’s South Coast Plaza will NOT have Madonna autographed t-shirts)

Video: The Material Girl collection photoshoot

A new video clip has been released showing Taylor Momsen being styled and photographed by Madonna and Lourdes for the Material Girl collection promotion.

To celebrate the launch of the Material Girl collection on Tuesday 03 August, Taylor Momsen will make a special appearance at Macy’s Herald Square in New York and perform live.

Madonna chats about her mother-daughter fashion venture

Work-a-holic Madonna always has lots going on, so for the aptly-named Material Girl fashion line, which will be sold exclusively at Macy's starting Aug. 3, the singer turned to her 13-year-old daughter Lola for help with the designs, reports USA TODAY's Cindy Clark. 'Since I have a few careers going, I decided that I wasn't going to get into designing this line by myself,' says the 51-year-old singer.
'No question, Lola seemed the perfect choice. She is really doing most of the work. She shows me things and I go 'that's cool' or 'that's not cool.' We both go to business meetings. We exchange ideas, talk things out and even disagree about some things, though rarely.' Madonna also notes that her daughter has a 'unique' fashion sense and is 'much more adventurous than I am.'
And while Madonna knows how to strike a pose, she got behind the lens to ensure model/actress Taylor Momsen looked just right.

More from the Material Girl herself:

On Macy's: 'Macy's seems like a perfect fit because they're so good at marketing, their stores are all over the place and their price range is accessible. And the Macy's Thanksgiving Day Parade passes right in front of my apartment every year so I feel especially sentimental since my kids and I get to watch it every year when we're in town.'
On Lola's fashion sense: 'She's influenced by everything from bands she listens to, kids she sees in hip-hop and ballet classes and she's been to enough photo sessions, video shoots and seen me put my tours together to have developed a great eye. She's also worked in the wardrobe department on some of my tours. I love the way she puts different things together that are sometimes unexpected. She's the fashion police at our house and has a point of view on what everyone is wearing. I'm not saying we agree on everything but we enjoy collaborating together.'
On the new line: 'I didn't approach the Material Girl line to make up for something missing from the retail landscape. But I do think the Material Girl line gives young girls an opportunity to express themselves creatively and have fun putting outfits together depending on the occasion or their mood.'


First sketches from the Material Girl Collection

Today Macy’s released three sketches from Madonna’s Material Girl clothing line which will hit store shelves and on Tuesday 03 August.

The collection will retail from $12 to $40 and an advertising campaign will launch on Tuesday 29 June.

A website will be launched as well as Material Girl Facebook and Twitter pages with behind-the-scenes goodies and pictures from the collection and campaign.

And last but not least there will be a competition run by Macy's for one fan and three friends to meet Madonna in New York City!

Thanks to Marlon