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The 17-year-old beauty, who is taking the reigns from singer Rita Ora, will appear in the 'Boardwalk Babe' adverts showing the American actress and singer on the famous Coney Island boardwalk in Brooklyn, modelling the line's cute summer collection.
Speaking of the collaboration, Madonna said: 'Zendaya exudes a confident, free spirit. We love having her as the new face of Material Girl.'
Madonna's daughter, Lourdes Leon, who models the Material Girl clothing and works alongside her mother, also gushed about the new model.
She said: 'I love how Zendaya makes her own style rules to fit her personality - that's who Material Girl is all about, being yourself to the fullest.'
Zendaya was thrilled to be chosen by the 'dynamic mother/daughter duo'.
She commented: 'Material Girl embraces having fun with fashion and being confident in your own skin ... and who does that better than Madonna?'
The 'Shake It Up' singer is also following in the footsteps of former Material Girls, singer Taylor Momsen and model Georgia May Jagger.
Zendaya's career is going from strength to strength and she is also set to play the late R&B star Aaliyah in a new Lifestime TV biopic, 'Aaliyah: Princess of R&B', which was announced this week.
Madonna revealed the news herself on her Instagram, posting a picture of Zendaya in a Material Girl outfit, with the caption, 'Cause we are living in a Material World and Zendaya is the new Material Girl!!!! #unapologeticbitch'
Zendaya takes over the role from Spring/Summer 2014 Material Girl Rita Ora.
Lourdes Leon (Lola for short) is the first of the Material Girl's children to fly the coop (she's about to graduate from LaGuardia High School of Performing Arts), and on Thursday she posted a new blog reflecting upon this huge life transition.
'Happy summer to everybody reading this!' the post begins. 'I've been crazy busy lately. I just met with the Material Girl design team. Can't believe I was just starting high school when we launched MG and now I am graduating! These looks will hit Macy's when I am a college freshman.'
Lola then explains that she's already nostalgic for her high school years.
'Just to let you know, this is partially going to be an unoriginal blog post about how very happy and slightly saddened I am that my High School years are now coming to an end, and how I reflect upon the past four years and prepare myself for the real world.'
'So many things that have been a part of my everyday routine for the past four years now suddenly aren't and it's weird because so much more lies ahead - yet it feels almost empty to wrap up high school,' she continues. 'Of course I'll miss the friends that I've made and the family that makes up the drama department, but it's really beautiful to be able to see all of the people I dearly love and care for, people that I grew up with for four years, go on and pursue their passions, whatever they may be, and find their place.'
However, unlike many of her peers, Lola's already the creative head of a budding fashion empire, so of course she's going to discuss style!
'Looking back on the past four years of high school means looking back on unfortunate outfits I wore confidently to school (good for me),' she adds.
'Oh how I wish I could go back in time and urge my 14 year old self NOT to wear black rhinestone studded t-shirts with bloody skulls on them, purchased from really 'hip' stores (wtf is hip anyways). I like to reassure myself though, that I had to go through that awkward time of 'trying stuff out' to figure out what I liked wearing best.'
So where's Lola heading to college? All we know for sure is that mom and daughter visited the University of Michigan last fall (Go Blue!), as Madonna's from Michigan and briefly attended the school at one time. The pop star even told the NFL Network in 2012 before her Super Bowl XLVI halftime performance that she wants her daughter to become a Wolverine. 'I keep telling her, Ann Arbor is an awesome place.'
From Yahoo! Celebrity
To read Lola's full blog post visit http://blog.materialgirlcollection.com
Hi everyone and happy summer! I find that now that summer is here, and the sun is LITERALLY blazing on my face and body, I really appreciate winter. I mean…my hair gets hot…my hair! Despite the excess back sweat one gets from walking two blocks, it’s nice to get some vitamin D and be able to go to the beach and hang out outside, obviously. Ironically, my friends and I always plan to hang out in the park and end up at someone’s house with air conditioning.
To read the full blog visit blog.materialgirlcollection.com
From Us Weekly
Rita herself tweeted this comment: Joining forces with Madonna & Lola! It's Official Ritabots - I'm the new face of @MaterialGirl. #thisisamoment for me #icon #mymuse #argghhhhh #yeeeeaaahhhhhhh #excited :) :) :)
From Press Association Via Yahoo! News
As I expected there was a long line wrapped around Macy's with a lot of security. Fans dressed their best and some with memorabilia on hand ready for signatures from M. There were rumors and speculation as to whether or not she would show up...my feeling was 'no way and no how'...which ended up being the case but you never know.
People started pouring in around 6:30. Young girls in ‘Material Girl’ wear were moving / dancing around to the mixes the DJ was spinning and to Madonna videos playing in the background. Press, photographers, waiters passing sliver trays of sparkling pink lemonade and cake pops, a security guard posted at every glass case displaying one of M’s iconic outfits.
The scene wasn’t as chaotic as I had anticipated but it was busy and impressive to be up close to the small iconic outfits worn on Madonna’s tiny frame.
And stylist Arianne Phillips, who curated this exhibit, tweeted this picture from the event.
As this will be happening while madonnalicious is asleep in the UK (!) you can watch the live feed of pictures below. Just click on the image you are interested in for more details.
Any madonnalicious readers who attend, please email us your thoughts on the exhibition at firstname.lastname@example.org
The Material Girl team has been provided with NEVER BEFORE SEEN pictures of the 'quick change area' under the stage for the MDNA tour! These pictures are the from the last United States MDNA show in Miami, Florida. We had so much fun hanging out with M and her dancers behind the scenes. Take a look!
From Belfast Telegraph Woman
From AFP Via Yahoo! News
From ANI News
Bidders can visit macys.com/trees to preview and bid on the stunning creations, which are on display at Macy’s Herald Square in New York. Each winner will have the tree delivered to their doorstep complete with in-home set up, and bidders will have the opportunity to make special wishes come true as 100 percent of the funds raised will benefit the Make-A-Wish Foundation.
Macy’s stars have also designed signature holiday ornaments that will be available at all Macy’s stores and online at macys.com. These exclusive celebrity-inspired ornaments retail for $9.99, with 10 percent of the purchase price benefiting the Make-A-Wish Foundation.
Thanks to Kristina at Macy's
From E! Online
AP: It's been a year since your clothing line launched. What have you learned about fashion over the past 12 months?
Lola: I learned a lot of things that I shouldn't wear or do. Like don't wear white to school, because then stuff gets dirty really fast. I don't think you should wear shorts that are too small and I don't think you should wear shorts that are too big either because I find myself looking really awkward. It takes me a really long time to find the perfect pair of shorts. I like the ones you can pull up to your bellybutton almost, which makes it look extra weird and retro.
AP: Your mom once told me that the two of you don't always agree on designs.
Lola: Absolutely. Every day....I will be like, 'Mom, you can't wear that.' Or she will be like, 'Lola, you can't wear that.' A lot of the time we don't listen to each other, but sometimes we do.
AP: When it comes to designing Material Girl, who wins out?
Lola: Me. I have to tell her, 'Mom, it is the in thing. This is what kids are doing now. If you don't do this, then it is going to suck.' And then she usually gives in.
AP: Do you go to your mom's closet for inspiration?
Lola: Her closet is huge. All the time. I am always in there and if no one knows where I am in the house, it is usually my mom's closet and I am usually taking something without asking her. She gets mad at me.
AP: How does it feel to have a clothing line at such a young age?
Lola: It is really cool, and also it is a lot of fun to know that my friends enjoy it, and to know that a lot of people enjoy it because it is also a lot of what I like. My friends have great style. I go to an arts school, so a lot of them are really artistic and passionate about a lot of things that inspire what they wear.
AP: Advice time. What is your idea of a fashion faux pas?
Lola: Don't wear white. I am all for crop tops, but I don't like it when people wear crop tops that are excessively cropped. Really, don't be a skank with your crop top. I think boots are always a 'go-to,' no matter what you are wearing, but you always have to make sure they don't cut off your leg because that is not right. When you are wearing heels, it is more comfortable to walk in platforms. Platforms always look good and they are more comfortable to wear and they make you look way taller. I used to do this a lot, but the hippie bands around your head are very out. Don't ever wear that again.
AP: Your line has expanded to include nail polish and undergarments. What is your ultimate vision for the collection?
Lola: I think it has continued to evolve and now it is at a point where we have so much stuff that I use and that I think other people will really enjoy using, so I like it.
From AP Via Yahoo! News / Pictures from Material Girl
From People.com / Material Girl Beauty
From PRWeb Press Release / Material Girl
Thanks to Peter
From Digital Spy
Pictures from Material Girl / Macys.com
Thanks to Peter
From Marie Claire
Kelly Osbourne has been chosen by Madonna to front her junior fashion brand Material Girl, I can reveal.
And I hear Kelly, who recently slimmed down to a size eight, has the queen of pop’s 14-year-old daughter Lourdes to thank. A close friend of the star said: 'Kelly’s always been a massive fan of Madonna and recently heard Lourdes idolised her, which she was very flattered by. It’s a huge coup.'
Visit www.materialgirlcollection.com to vote for your choice of Material Girl.
From Brandon Sun / The Canadian Press
Hi there, it was an incredible party with fantastic dancers and Madonna looked totally gorgeous, as usual. We got to see Rocco dancing, and he was really good. It was so great seeing Lourdes next to her mom on stage, and her dad Carlos Leon was also there, as well as Madonna's best friend Ingrid Casares.
There were models on stage modelling the clothing line, and I even got to meet Jose (see picture below), who was a dancer from Madonna's Vogue video, the Blond Ambition tour and Truth or Dare movie as well.
The music was incredible and great to see Madonna's fans rocking out and having a great time. Was a privilege to be there!
I was at the Macy's event yesterday and wanted to give a report on it.
My friend and I arrived around 3:00pm and they had already started to set up the pink carpet area where Madonna was to arrive outside the store. Slowly but surely it seemed more and more people with ticket passes had already started to line up as well. As time came closer for Madonna to arrive things outside became more hectic they kept telling the press/photographers to go here then there so we kept following them since they would be where Madonna was to arrive.
Eventually they made everyone who wasn't media go around barricades so me and my friend decided to go inside Macy's because the store has several floors and Madonna was going to be on the 4th Floor so people where allowed up there to shop who didn't have passes. The part where Madonna was going to be at was set up like a Club/Lounge with a stage and in the middle that had a couch on it. You could see inside the sectioned off part when people would go in and out of there because there where curtains covering it from customers to look in.
Once I got inside it was amazing. There were models dancing on platforms modeling clothing from the clothing line. It seemed to take forever for Madonna to get there and to get in but well worth it! It seemed like everyone was there, some of Madonna's dancers were there, Carlos Leon, Lourdes, Gina Brooke, Liz Rosenberg, Guy Oseary, Taylor Momsen, Ingrid Casares and Rocco. It was very casual, it seemed like an after party of an event or something there was a VIP section where some of them where at that was very accesible to anyone who was in there that was so cool!
Madonna entered on the left hand side with Lourdes where the VIP section was it was so easy to see her which was so cool to us fans who were on that side. Madonna spoke and then the dance off took place as Madonna and her people watched from on stage. Madonna sat on the couch. The party was catered and had things like sushi and mini-desserts, as well as mocktails.
Madonna THANK YOU for an amazing night and please do more things like this for us fans we love you!