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As for the moves, Winhoffer dishes on a normal workout with Madonna. 'We warm up always! I change her program every week. This is important to shock the body. Without change, you can't achieve results,' the superstar trainer reveals. 'We love to work on triceps, obliques, and of course, my favorite part - the butt! One of our favorite moves is the plank on chair butt press. We get into the plank position with one foot on a chair and the other leg bent with knee on the ground. Kick the bent leg back and return the knee to the ground. It's a full body move and a butt-lifter!'
One more must-have when working out with the pop legend - good music! 'The beat dictates my movement and rhythm for her program. One of my favorites is Offer Nissim’s remix of [Madonna's] Frozen,' Winhoffer shares. 'It is such a sick beat and gets our adrenaline going.'
For more workout tips and tricks from Madonna’s trainer, follow her on Twitter at @Nicolewinhoffer.
Nicole revealed to E! News: 'We work out six days a week, 90 minutes a day. I create a new program each week. Mondays we learn the new program together. We focus on new muscle groups, new music and planting the programs in our body. Our workouts are challenging, serious and always focusing on shocking the body!'
The trainer-to-the-stars and Madonna have just opened their eighth Hard Candy Fitness club, and Nicole insists a body like the 'Music' hitmaker's is achievable with hard work and dedication.
She said: 'Madonna stands as an icon. Her body, work ethic, and persistence is an inspiration to the people. The gym is a place where people can experience the 'Addicted to Sweat' workout that is inspired by the workouts I have been doing with Madonna for five years. I update the program every three months, so the gym always has fresh new content.'
The trainer also explained she adapts the singer's workouts depending on her concert routines. Nicole added: 'I watch her in action, learn as much as I can and apply them to our workout. I watch each concert and take notes to inform me for our next day's session. She is an athlete, no doubt. I pay attention to every detail.'
In the meantime, fitness was top of mind for the pop superstar who paid a visit north of the border for the official launch of her luxury fitness brand in Canada. The Hard Candy Fitness Toronto club opened for business in October, joining international locations in Berlin, Rome, Sydney, Santiago, Mexico City, Moscow and St. Petersburg. In addition to the large-scale images of the Material Girl emblazoned on the walls throughout the facility, Madonna also has a hand in shaping the fitness routines with classes based on her daily workouts.
Madonna said dance has always been a big part of her shows and she can't imagine not having movement, dance and fitness being part of her work - a philosophy she's applied to her burgeoning fitness brand.
'I have fun working out and I don't think working out should be boring. And I think dance is an important part of a workout,' said Madonna, looking elegant in a sleek black blazer and skirt designed by famed Canadian duo DSquared2, accessorized with black and gold gloves.
'I used to run when I stopped dancing. I used to run and I thought it was so boring. So dance is fun because you can play music, you can move your body in every direction.'
A select few got to see Madonna in action as she led the cardio-based Addicted to Sweat class, which combines elements of high-impact aerobics with choreography. The session was closed to the media, but among the participants were 30 people who earned the chance to dance alongside the pop diva following several auditions.
'Just to have a window into that world, it's a once in a lifetime incredible opportunity. It's like being in a dream,' said class participant Blair Boudreau prior to taking part in the session.
Nicole Winhoffer, Madonna's personal trainer, said the star averages between 1 1/2 and two hours for workouts six days a week, a rigorous routine that involves fully body conditioning with multiple repetitions, ab and arm work and use of jump rope or basketballs. 'She's actually really consistent, really easy. She gives such good direction. There's no guessing. I know what she's going to like, what she's not going to like. She gives us very clear feedback and we move very fast. It's so amazing to work with her.'
So are there any Canadian artists on Madonna's workout playlist? When asked, she responded: 'Drake.' And would she like to collaborate with the homegrown hip-hop star in the future? 'If he'll have me,' Madonna replied.
From The Canadian Press
'Harder is Better! Post work out! Foot in the Ice Bath. A girl has to make a living! #hardcandytoronto. #addictedtosweat'
'Me and Mr. Brainwash in Toronto signing his mural at Hard Candy Fitness Opening! #artforfreedom'
From Associated Press Via Yahoo! News
So when Madigan learned Madonna's Hard Candy Fitness was opening in Canada, the pop idol's connection to the luxury gym brand was his main motivation for enrolling.
'She's a smart businesswoman who from Day 1 knew what she wanted, went after it, didn't really listen or care about what anybody else said and just fought until she got. To me, she really hasn't changed that model,' said Madigan in reference to Madonna's career longevity. 'She's always aware of what's current, what's trending, what's hot. Just when people think she's maybe falling out or she's being quiet, then here she is coming out with something new.'
In recent weeks, the Material Girl has given Madigan added incentive to squeeze in additional training as the 37-year-old competes for the chance to break a sweat alongside Madonna during her upcoming Canadian visit.
She will be in Toronto on Tuesday for the official launch of the Hard Candy Fitness facility. The Canadian club opened for workouts in October, joining international locations in Berlin, Rome, Sydney, Santiago, Mexico City, Moscow and St. Petersburg.
Madigan is among the hopefuls vying to fill 30 spots in the cardio-based Addicted to Sweat class that the pop diva will be leading. The classes were created by Madonna and are based on her daily workouts. Tim Anderson, Madonna's personal trainer from her 'MDNA' tour, will be making the final selections at callback auditions on Monday.
'I think about it every day,' Madigan said. 'It's going to be the experience of a lifetime, something I've always dreamt of but never thought would actually happen.'
Group exercise director Lori Kirwan said the class blends the best of the dance and fitness worlds, meshing elements of high-impact aerobics with choreography. The hour-long Addicted to Sweat class in Toronto comprises a warmup, cardio and intensive stretching, strengthening and toning work involving the use of towels. A component of the towel exercises involves placing them under the feet while individuals are in plank position and sliding in different directions, working the core and inner thighs, Kirwan noted.
Cyndy Love-Minns was an avid dancer in her younger days, and is no stranger to the audition experience, previously vying for a spot in the National Ballet School. Still, the 57-year-old was a bundle of nerves and excitement as she competed for a chance to work out with Madonna, making it to the final callback.
'To me, if you want to have someone inspire you, you want it to be achievable,' said Love-Minns, who is anticipating the arrival of her first grandchild within days. 'Me looking at somebody that's in their 20s or 30s and thinking: 'Well, I can never look like that again. It's out of my range.' But Madonna has looked after herself and is fabulous. She looks fabulous. And she's not that far away from me in age.'
Love-Minns said even if she doesn't make the final cut, she's happy to have reached the last stage in the process and pleased with the progress she's seen in her fitness, which includes losing eight pounds since December.
Kirwan said seeing the efforts of those auditioning for the class has been inspiring, including those who have devoted hours in studio to practise. 'As a fitness instructor, it's my dream come true to have people that excited,' she said. 'The way I'm looking at it, the process that they've come through to get to the point where they're at the final audition and can maybe dance with Madonna has been a really valuable experience in and of itself.'
From The Canadian Press Via Yahoo! News
Pictures from Hard Candy Fitness Berlin
Fans gathered in the rain to welcome their idol, who was running more than an hour late but later pleased her fans by signing autographs.
Dressed in black leather pants and a black leather jacket she posed for photographers and gave interviews to a few journalists.
Nicole Winhoffer, Madonna's personal trainer and their colleagues from New York and Berlin presented the crowd with a little taste of what they can expect at Madonna's fitness clubs, which are named after her Hard Candy album, released in 2008.
'This Berlin location is beautiful inside. There are skylights, there's windows, we have many different programs. We also offer for the members, keycards where all of their workout information is stored on their personal membership key. So there's a lot of new things that Madonna and I are super excited about and everybody should check out the Berlin 'Hard Candy' fitness location,' said Ms Winhoffer.
The club hosts the latest in strength equipment, a 25-meter pool, a steam room, sauna and three large terraces providing plenty of space to exercise as well as relax.
'So a variety in the workouts is super key or else your body is gonna plateau. We don't want that. You can see that Madonna is a poster child for having a body that's always in tip top shape because she is always changing her workouts. So she was excited to bring that variety to 'Hard Candy,'' said Ms Winthoffer.
There are also Hard Candy fitness centers in Mexico City, Moscow, Rome, Santiago, Chile, St. Petersburg, Russia, Sydney and Toronto.
The club boasts a 25-meter pool, steam room, sauna, cafe, and three large terraces providing plenty of space to exercise and outdoor relaxation. The facility spans almost 2,500 square meters, allowing members to enjoy stunning views of the man-made lake specially created for the new Funf Morgen Urban Village. Members also have access to the most revolutionary strength equipment and free weights, along with dedicated spaces for personal training, group cycling, yoga, Pilates, and a large group fitness studio with floor to ceiling windows. 'We are thrilled to bring this unique and dynamic fitness brand to Germany, and are honored to have Madonna host our official grand opening,' stated Dr. Jurgen Jopp.
Madonna is scheduled to teach her signature Addicted to Sweat cardio based dance class in the club with the Hard Candy Fitness Dance Team as part of the festivities. Members of Hard Candy Fitness Berlin will be allowed to audition for this special workout. Members can sign up online at www.hardcandyfitness.de, or at the club. On Thursday, October 17, the selected winners will work with the Hard Candy Fitness Dance Team to learn the Addicted to Sweat training routine. The event will culminate with Madonna leading the class in the workout. 'I'm looking forward to getting Berlin 'Addicted to Sweat' and am excited to be attending the grand opening of the first of several Hard Candy Fitness Clubs in Germany,' commented Madonna.
For more information about Hard Candy Fitness Berlin and exclusive membership opportunities, visit www.hardcandyfitness.de. For more information about entering for a chance to be part of the auditions, visit the above website or visit the club at Clayallee 171-177, 14195, Berlin.
During a tour of the facility prior to the screening, Madonna was most enthusiastic about the group fitness studio which has a special floating dance floor where members will perform the brand’s signature Addicted to Sweat workout programs, which are based on her personal workout routine.
The club will be the first of several Hard Candy Fitness locations planned for Rome and was developed in partnership with Dabliu, one of largest Italian networks in the fitness industry. The first location – a 13,000 square foot facility across from the Coliseum will open for workouts in October with a grand opening event scheduled at that time... An enrollment center is now open at Via Capo d’Africa, 5 and early memberships are currently being offered at exclusive, limited time special rates.
“We were very proud to personally welcome Madonna visit to our Hard Candy Fitness Rome club,” stated Andrea and Ugo Pambianchi, owners of Dabliu and Managers of Hard Candy Fitness Rome. “Her presence here has been truly inspiring and we cannot wait to pass her energy onto our members. We are pleased to announce the opening of our second location and offer another luxury fitness brand to residents in our city!”
The second location of Hard Candy Fitness is on Viale Romania, 22 – near the center of the city... The facility will be a conversion of a 21,000 square foot Dabliu Parioli club and is also scheduled to open October 2013.
Hard Candy Fitness, founded in partnership with Madonna and New Evolution Ventures (NeV), has also recently announced that the first of several Hard Candy Fitness clubs in Berlin will open in September, joining the current locations in Sydney, Santiago, Mexico City, Moscow, and St. Petersburg, Russia. The brand is expected to announce the opening of multiple locations this year as it continues its expansion into destination cities around the world.
For more information about Hard Candy Fitness Rome and exclusive membership opportunities, contact Hard Candy Fitness Colosseo, T. +39-06-70490452, or visit http://www.hcfroma.com/contattaci/ and www.hardcandyfitnessrome.it.
'Hard candy booty pop up class! Getting ready in the bathroom! NY here I Come!'
From AFP Relax News
'The Addicted To Sweat series is inspired by my weekly workout regimen that helps me take care of my mind and body,' commented Madonna.
In the DVD series, Winhoffer showcases and teaches the Hard Candy Fitness' results-driven techniques and programming created by Madonna, which blends innovative dance, toning and cardio training.
Winhoffer who is also a professional dancer stated, 'Madonna is my mentor and my teacher. Working together these last few years has enabled us to reach our goals in creating a beautiful and ideal physique for her. Through this experience, we were able to create training techniques that I get to showcase in the Addicted To Sweat DVDs.'
The series of four DVDs are as follows:
DVD ONE- ATS DANCE: GET WET Structured like a dance class, Winhoffer breaks down all steps in this tutorial-style DVD. It will hone in on the importance of form and focus to perfect choreographed dances, strengthen the core, and reach optimum results.
DVD TWO- JAW BREAKER TOWEL: SLIPPERY WHEN WET A unique, total body conditioning workout that targets every muscle during a short, intense routine that pays special attention to abs, core, arms, chest and back.
DVD THREE- ATS DANCE: WET, WET, WILD Building from DVD one, Winhoffer pushes the dance skills to the next level, featuring more diverse moves that increase the power of the workout.
DVD FOUR- JAW BREAKER CHAIR: DRIPPING WET A chair and the floor are the only tools required for this extreme workout aimed at sculpting, toning and tightening the entire body.
The four-disc set is available beginning today and can be purchased for $59.95 at www.AddictedToSweatDVD.com
Madonna works out daily, even during her world tours. She has used thousands of fitness centres and trained with some of the top personal trainers and dancers in the world. From this experience, she has developed a strong vision of the ideal exercise, dancing and workout environment.
Welcome to Hard Candy Fitness.
Enjoy the huge assortment of unique training programs and signature classes at your new club!
'You Can Always Change' - Madonna (Founder of Hard Candy Fitness)
Thanks to Marcus
Hard Candy Fitness, the global luxury fitness brand will celebrate the success of its newest Moscow location with an official Grand Opening event on August 6. Madonna, whose MDNA Tour arrives in Moscow in August, will be attending the festivities along with the dancers from her tour. Hard Candy Fitness Moscow, which opened its doors in December 2011, has quickly become the hottest fitness destination to hit Red Square, boasting 3,500 square meters of top of the line amenities and programming allowing its members to work out hard and relax in luxury.
Madonna’s influence and design is seen and felt throughout this stunning new facility.
'Moscow is one of my favorite cities and my dancers and I are looking forward to celebrating at this beautiful club’s official August 6th opening', commented Madonna.
Mark Mastrov, chairman of New Evolution Ventures (NeV) who is in partnership with The Material Girl and her manager Guy Oseary in this endeavor, stated, 'The official opening of Hard Candy Fitness Moscow not only enhances the brand’s global presence but solidifies our standard for excellence, innovation and distinction in the international fitness market. We’re honored to have her attend our official grand opening event.'
Madonna’s personal trainer Nicole Winhoffer is also scheduled to attend the VIP gala. Following the festivities at Hard Candy Fitness Moscow, the celebration will continue at a highly anticipated after party at SOHO ROOMS.
From CNW Press Release
Thanks to Krishna
From CNW Via Yahoo! News
From Reuters Via Yahoo! News
From AP / Yahoo! Finance
Thanks to Franco at www.madonnamexico.com
From Metro.co.uk - thanks to Russell
Thanks to Roby
Thanks to Ritchard
Pictures from AP / Reuters Via Yahoo! News
From Reuters Via Yahoo! News
Another poster shows what classes are available for those signed up.
Thanks to Franco at www.madonnamexico.com
Also pictured is one of the Hard Candy Fitness wristbands that will gain entrance for members to the venue.
Thanks to Franco at www.madonnamexico.com
Thanks to Roby and Pablo
In this video clip shot outside the entrance by madonnalicious reader materialboy75 shows cameras being set up - possibly ready to film Madonna'a arrival!
One rumour in in the press is that Madonna could be giving dancing classes to 30 lucky Hard Candy Fitness members, but another newspaper report suggests it really will be a flying visit with Madonna only scheduled to spend eight hours in Mexico city.
Below is a picture of the stand where people can join Hard Candy Fitness (picture courtesy of Poncho Pacheco).
From the New York Post