The grandiose show, which is being produced by Shuki Weiss together with Live Nation, is estimated to cost more than NIS 15 million. Setting up the stage at Ramat Gan Stadium, which will hold some 35,000 people, has taken two weeks so far. A special 800-meter stage was built in Belgium. It includes hidden stages and its design will change for each song.
A special section called the 'Diamond' was built to protrude from the stage into the audience. In addition, a tent city was built, including bedrooms, a game area for the singer's children and a lounge in which she can host the American television host, Conan O'Brian, who is visiting Israel especially to cover the show.
Some 600 staff will make up the production team, of which 350 came to Israel with the singer from the U.S. Some 100 performers will appear on stage, not including the pop queen, who landed in Israel earlier this week, rented out 70 rooms in the Dan Hotel in Tel Aviv, and, for herself, the presidential suite.
Tickets to the MDNA concert around the world range between $45 and $600 for a VIP package. In Israel, tickets range from NIS 240 ( $62) for a seat in the stands and NIS 2,400 ($620) for VIP package that includes an upholstered seat in the VIP area, on-site parking, a hot meal and a private party. Madonna herself responded to the criticism over high ticket prices in an interview with Newsweek in February, saying 'Start saving now. People spend $300 on a handbag all the time. Work all year, save money and come to my concert.'
Diet Coca Cola, the main sponsor for the Israeli show, offered some special deals on Facebook, the winners of which are given the opportunity to upgrade their tickets to seats within the Diamond area, which actually inside the stage.