A large percentage of Madonna's new single sales have been discounted from this week's chart.
The star offered fans a promotion which allowed them to download her new single 'Give Me All Your Luvin'' for free if they pre-ordered her upcoming album MDNA on iTunes.
However, the Official Charts Company has now confirmed that the free downloads offered on Sunday and Monday (February 5 and 6) will not be put towards her chart ranking.
Fans were left confused when 'Give Me All Your Luvin'' failed to make this week's midweek chart update yesterday (February 8) and started to question the Official Charts Company on Twitter.
They responded by stating: 'It was viewed as an incentive to purchase the album before the single went officially on sale on Tuesday, so those sales were discounted.'
'Madonna is climbing up the Official Singles Chart after two days on sale. Should go Top 40 on Sunday.'
So UK Madonna fans - you need to buy the single NOW (or even again) to ensure it charts nice and high this Sunday!