Last Friday, February 3, Clear Channel, a leading global media and entertainment company, world premiered Madonna’s highly anticipated new single and video, 'Give Me All Your Luvin’,' across its full range of media platforms, including radio, outdoor, online and mobile. As part of the campaign, Clear Channel used extensive on-air and online promotions to drive listeners and Madonna fans to iTunes, where they could buy the new single and pre-order MDNA, scheduled to be released in March.
The campaign, which marked a first-of-its-kind worldwide promotion by Clear Channel, helped make MDNA the biggest one-day pre-order in iTunes history and by day three, MDNA ranked at No. 1 in iTunes stores in 50 countries.
'Clear Channel Media and Entertainment’s global reach on the Madonna launch was unprecedented, and we couldn’t be more excited about our partnership,' said Brenda Romano, President of Promotion Interscope Geffen and A&M. 'Their willingness to work with us on every element of the simultaneous, multi-platform campaign - everywhere Madonna fans are - exceeded our expectations and was instrumental in driving pre-sale of Madonna's new album MDNA.'
'You cannot overstate the impact that Clear Channel's Madonna campaign had on the Madonna pre-order on iTunes during Super Bowl Weekend, as we experienced the largest first day pre-order ever for an Interscope artist,' said Gary Kelly, Vice President of Sales Interscope Geffen and A&M.
'We felt the amazing power of Clear Channel worldwide, they clearly have the muscle to create an event program,' said Guy Oseary, Madonna’s Manager. 'The results speak for themselves...we are very happy.'
Clear Channel Media and Entertainment, with its 238 million monthly listeners in the U.S., has the largest reach of any radio or television outlet in America. The new single aired simultaneously across more than 100 Clear Channel radio stations in major U.S. markets including Z100 and KTU in New York and KIIS FM in Los Angeles as well as Clear Channel stations in Australia and New Zealand and via Global Radio’s Capital FM Network in the UK.
At the same time, the full-length, four-minute music video of 'Give Me All Your Luvin’' ran on Clear Channel spectacular digital billboards worldwide, including in iconic, high-visibility locations like New York City’s Times Square, Las Vegas, London’s Piccadilly Circus, La Defense in Paris, Oslo Central Station in Norway, and Helsinki, Finland.
The campaign was also displayed across more than 1,600 Clear Channel-owned digital billboards around the world, and a 'Madonna Radio' online channel was available on the homepage of iHeartRadio.com and on the company's individual local radio station websites.
'We’re thrilled to help contribute to the success of Madonna’s new album MDNA,' said Tom Poleman, President of Clear Channel National Programming Platforms. 'Our goal was to use Clear Channel's multi-media platform to create a massive international pop culture event on a scale that's never been done before. And we're excited to see how quickly and passionately our listeners responded.'
From Clear Channel Press Release