The collection designed by Madonna and her daughter, Lourdes, also known as Lola, will be exclusively available at The Bay next spring.
The line will be carried at the retailer's 91 stores across Canada with items ranging in price from $12 to $68.
MG ICON, the joint venture between Madonna and Iconix Brand Group, Inc., and the Hudson's Bay Company announced the direct-to-retail licence agreement for the Material Girl brand on Monday.
'Madonna has brought the world some of the most memorable fashion moments making her a true fashion legend. Her style along with her daughter's personal flair will make this collection an instant must-have,' Bay president and CEO Bonnie Brooks said in a release.
'We are delighted to bring this brand to Canada because it offers fashion lovers savvy style with amazing value.'
In celebration of the launch, the Bay is selling a limited-edition sequin tank top available on Thursday.
From Brandon Sun / The Canadian Press