The nation's biggest department store reported a better-than-expected 7.3-percent increase in July same-store sales, or sales at stores open at least a year.
While other retailers, including rival JC Penney, were singing the back-to-school blues with sluggish monthly sales reports, Macy's CEO Terry Lundgren said the season is 'off to a great start.'
Lundgren cited the 'phenomenal launch' of the new 'Material Girl' fashion line, designed by Madonna and her 13-year-old daughter, Lourdes. Aimed at teenage girls, the 1980s-inspired line will include clothing, shoes, handbags and jewelry.
On Tuesday, Macy's launched the collection at the company's flagship store on Herald Square with a performance by pop star Taylor Momsen, who drew throngs of girls dressed up like Madonna. Macy's shares yesterday rose 34 cents, or 1.8 percent, to $19.78.