Tickets for Madonna's gig go on sale
The tickets have gone on sale for Madonna's 27-date world tour which kicks off in Cardiff in August.
A tickets agency in the city said there had been a queue of people waiting for their doors to open at 0900 BST.
The head of marketing at the Millennium Stadium said they were 'delighted' Madonna was starting her tour there.
'As she's starting her world tour here, it's placing a tremendous focus on Cardiff,' Gwyn Dolphin from the stadium said.
'This is the second time Madonna has performed here, it shows it's a good venue and a good location.'
He expected the concert to be a sell out with around 50,000 attending and Mr Dolphin said having the choice to open or close the roof gave them added flexibility.
Madonna's only other UK date for the Sticky and Sweet tour is in Wembley, London.
Tim Rich managing director from Ticketline UK said: 'There sales have been very brisk with people coming through the doors and calling on the phone.'
'It's great for Cardiff and south Wales that Madonna's bringing her visual and audio extravaganza here.'
'In 2006 she came to the Millennium Stadium with her Confessions tour, which was I think the highest grossing tour for a female at the time,' he added.
He said there was a limit of six tickets per person - with prices ranging from £55 to £150.
The star celebrates her 50th birthday on 16 August, days only before the concert in Cardiff on 23 August. The tour will stop in major cities across Europe including London and Paris, as well as cities in the US.
A tickets agency in the city said there had been a queue of people waiting for their doors to open at 0900 BST.
The head of marketing at the Millennium Stadium said they were 'delighted' Madonna was starting her tour there.
'As she's starting her world tour here, it's placing a tremendous focus on Cardiff,' Gwyn Dolphin from the stadium said.
'This is the second time Madonna has performed here, it shows it's a good venue and a good location.'
He expected the concert to be a sell out with around 50,000 attending and Mr Dolphin said having the choice to open or close the roof gave them added flexibility.
Madonna's only other UK date for the Sticky and Sweet tour is in Wembley, London.
Tim Rich managing director from Ticketline UK said: 'There sales have been very brisk with people coming through the doors and calling on the phone.'
'It's great for Cardiff and south Wales that Madonna's bringing her visual and audio extravaganza here.'
'In 2006 she came to the Millennium Stadium with her Confessions tour, which was I think the highest grossing tour for a female at the time,' he added.
He said there was a limit of six tickets per person - with prices ranging from £55 to £150.
The star celebrates her 50th birthday on 16 August, days only before the concert in Cardiff on 23 August. The tour will stop in major cities across Europe including London and Paris, as well as cities in the US.
From BBC Wales
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