But the secret's so important, so game-changing in its scope, that it has given him the rare occasion to be in Los Angeles long enough to accommodate a four-hour-plus block of meetings, keeping at bay a schedule filled with the global itineraries that come with managing superstar acts like Madonna, U2 and Alicia Keys - not to mention a tech fund with Ashton Kutcher and billionaire Ron Burkle, A-Grade Investments, that has more than 20 companies in its portfolio.
Today, Oseary, 42, has privately invited eight of his fellow music managers to his spacious, Spanish-style Beverly Hills mansion for a barbecue - and the public reveal, to an awaiting Billboard writer and camera crew, of their first-ever joint meeting as Maverick, Oseary and Live Nation's most aggressive attempt to shake up an industry that has been plugging holes for years. None of the managers' own employees even know why their bosses will be off the grid on this humid October Tuesday.
Joining Oseary are Laffitte Management's Ron Laffitte, I Am Other's Caron Veazey, Blueprint Group's Gee Roberson and Cortez Bryant, Reign Deer's Larry Rudolph and Adam Leber, Quest Management's Scott Rodger and Spalding Entertainment's Clarence Spalding. Collectively, they manage more than two dozen of the planet's biggest artists. And as of Oct. 17, all nine will be joining their companies and rebranding them and their respective employees as 'Maverick,' a name Oseary's client Madonna gave the label she co-founded in 1992. (Oseary led A&R at the label - at age 22 - and became chairman/CEO before it folded in 2007.)
To read the rest of the article visit: www.billboard.com/articles/news/6288924/maverick-management-group-interview
To read the Guy Oseary interview visit: www.billboard.com/articles/6289026/u2-and-madonna-manager-guy-oseary